Google Launches “More Results” on Mobile SERPs
With Google continuing their push towards mobile-friendly usage, the company has launched an update on the Google Search mobile app. The latest update puts the “More Results” button in place of the classic “Next” button where you can navigate the next 10 results in different pages.
This means that users would be able to view all of the search results in a single page, which aims to make navigation of search results much more efficient and user-friendly. The update is readily available on the Google search app and other mobile browsers, while the update has yet to be available on Google Chrome mobile and iOS.
Taking a look
With the “More Results” button taking the place of “Next”, this means that all of the search results can be accessed in a single page, instead of having to move to a new one. Mobile users can see this as a welcome change, as it would make navigating through search results much easier.
How will this affect SEO?
Other than seeing all of the search results in one page, search rankings still remain the same, which means that it is still best to keep your website and content at the top of search results pages. Another benefit that users can get from this is that users can discover more content much faster, thanks to having all the results being in a single page.
This can help boost mobile traffic to a certain extent. As users would be able to discover more content beyond the first 10 search results much faster. For content that has been stuck in the second or even third pages of the search results on desktop, this can help boost their traffic just enough to rank on the first page.
More Mobile Optimization
However, the goal will always be getting on top of the search rankings, and sticking to a sound strategy, which includes keyword and content optimization, and implementing AMP and mobile-friendly layouts. With Google prioritizing mobile search more than ever, mobile optimization is one of the best ways to future-proof your website.
When it comes to AMP, it is best to make the switch as soon as possible, as it helps improve mobile compatibility, and helps increase loading speed, which has recently become a major ranking factor on mobile. In fact, Google is pushing the need to switch over to AMP, as they are now requiring that both Canonical and AMP pages should match this 2018, along with expanding to emails and advertisements.
With loading speed becoming a major ranking factor, Google is launching the Speed update by July 2018. It is best to prepare for this update accordingly and run a website audit through tools such as Google Lighthouse and Woorank to get an accurate assessment of your website and find the best ways to improve your website’s performance.
With Google rolling out more updates for mobile users, this would help make mobile devices the primary location where people would search. As usual, this is only a minor update to Google’s services, as we would be seeing more mobile search updates that help push the mobile-first agenda this 2018.
If you have questions and inquiries about AMP and Mobile SEO, leave a comment below and let’s talk.