Guest post by Rachel Summers.
Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease.
However, you’ll be up against some stiff competition on the world’s largest social network. Here’s how you can improve your sales and get ahead on Facebook.
- Gather Those Early “Likes”
The more “likes” your page has, the easier it will be to get sales. Your pages will be shared further afield, and you’ll be seen as more legitimate. If you’re just starting out, you’ll need to work for those likes. Ask friends to like your page, and use any contacts you have to get more likes. This encourages new people to visit and like your page too, which means you’ll start showing up in their feeds.
- Write Excellent Content
Facebook offers an incredibly large and diverse audience; you can’t write just any old content and expect to see results. You need to create content your audience will want to read, and share. To get help writing your content, try a content writing service like UK Services Reviews. Get consultation on writing, or even hire a writer to handle it for you. Particularly for complex topics or B2B technology content marketing, it often makes sense to bring in outside expertise.
- Update Your Page With The Latest News
It’s well worth following the latest trends and stories in your industry. If you’re showing that you have your finger on the pulse of the latest developments, your audience will see that you’re worth following. Follow the relevant blogs and news keywords, and share news that matters to your audience.
- Schedule Your Posts
The best time to schedule your posts may be when you’re away from your keyboard. In that case, develop and maintain a content calendar to help schedule your posts. There are plenty of social media management tools to help you do this. Check out Hoot Suite and Buffer to start with. With these tools, you can ensure that your posts are going out at the right time, no matter where you are or what you’re doing.
- Share All Your Content On Facebook
Wherever you create content, make sure you’re sharing it on Facebook. It’s a fantastic tool that makes it easy for users to share posts with their own friends. If you’re blogging, or making videos on Youtube, make sure they’re all going on Facebook. “The more you share on Facebook, the further your content will go” says SMM manager Adrienne Harris from Revieweal. “It’s amazing how far your posts can go on Facebook.”
- Take Advantage Of Facebook Sales Tools
If you have your own online store, that’s great. However, it’s well worth taking advantage of the giant social network’s tools. Facebook allows you to sell through your own page, which means your audience doesn’t even have to leave Facebook in order to buy from you. The more you can do this, the easier you’re making it for potential customers to do business with you.
- Run Competitions
“Competitions are a fantastic way to increase sales, as they raise awareness of your product and encourage sharing” says Liam Barrow, a professional marketer with the Huffington Post and Best Australian Writers. “If you ask your audience to share the post to enter, you can reach a huge amount of people on Facebook quite quickly.”
- Always Check Your Content Before Posting
As anyone who’s been called out online with an errant typo will tell you, proofreading is essential You never get the second chance to make a first impression, and if you make a mistake you could lose out on a lot of sales. Make sure you’re checking your posts carefully before you make them live. If you need help with proofreading, try using sites and tools like Grammarly or Grammarix, which check your grammar for you.
- Stay Engaged With Your Audience
Facebook is the main channel of communication many companies have with their audience. In fact, many people will go to social media first if they need to talk to you. Ensure you’re talking to them frequently. Respond to customers in a timely manner when they mention you, and ensure that you’re doing your best to help them. This makes a good impression, and will increase your sales.
- Keep On Top Of Changes
Facebook is an ever-changing beast, so you’ve got to keep on top of what you’re doing online. You’ll want to find a blog that keeps you abreast of what’s happening. Look into a blog such as the community here on JeffBullas.com, to see what’s happening. That way, you can take advantage of everything that’s new and exciting on Facebook.
These 10 tips will help you get the most out of Facebook, and start making some serious sales. It’s all about staying engaged and up to date, so you can take advantage of any opportunities that come your way.
Rachel Summers has been working with many companies over the last seven years, helping them get the best out of social media. This includes Australian Reviewer, a leading custom writing service. In her free time, she advises small and start up companies on their social media strategy.
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