Brand Identity for Flùr by Tung“Flùr is a boutique flower shop,…

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Brand Identity for Flùr by Tung


Brand Identity for Flùr by Tung


Brand Identity for Flùr by Tung


Brand Identity for Flùr by Tung


Brand Identity for Flùr by Tung


Brand Identity for Flùr by Tung


Brand Identity for Flùr by Tung


Brand Identity for Flùr by Tung


Brand Identity for Flùr by Tung

Brand Identity for Flùr by Tung

“Flùr is a boutique flower shop, specializing in lush, seasonal floral designs, and also carrying a curated selection of potted plants and high-end ceramics and planters. Inspired by the modern and textural quality of florist Chloë Fraser’s arrangements, we developed a simple yet elegant wordmark and visual identity, which incorporates clean typography and an abstract, petal pattern, appealing to a contemporary, design-savvy customer base. Special care was given to the production of all collateral materials, which were letterpress printed on beautifully tactile stock.”

Tung is a Toronto-based studio specializing in graphic design and art direction within the fields of art, culture and commerce. Founded in 2014 by Emily Tu and Edmond Ng, their practice developed out of a shared desire to create honest, intelligent and beautifully crafted work. They take a grounded and considered approach to design. Their process is decidedly personal – they collaborate with their clients to create thoughtful and compelling responses that reflect their needs and values.

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