Brand Identity for Souk by Mildred & Duck“We were approached…

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Brand Identity for Souk by Mildred & Duck


Brand Identity for Souk by Mildred & Duck


Brand Identity for Souk by Mildred & Duck


Brand Identity for Souk by Mildred & Duck


Brand Identity for Souk by Mildred & Duck


Brand Identity for Souk by Mildred & Duck


Brand Identity for Souk by Mildred & Duck


Brand Identity for Souk by Mildred & Duck


Brand Identity for Souk by Mildred & Duck

Brand Identity for Souk by Mildred & Duck

“We were approached to create an identity for Souk, a new bar and restaurant hidden down an alleyway off Flinders Lane, that would visually interpret their modern take on Middle Eastern food. The resulting logo, a playful interpretation of the way Arabic is read from right to left, has been used prominently throughout the space and becomes a part of the entire experience, from the custom Andrei Davidoff plates to the neon signage by Juan Mcarb. The brand experience has been designed with maximalism in mind, with the logo filling the space in which it sits, an homage to the overfilled souks from which the venue takes its name.”

Mildred & Duck is a Melbourne-based graphic design and communication studio established by Sigiriya Brown and Daniel Smith. They design for print, digital and environmental media, creating solutions that communicate and connect with people. They work across a variety of sectors with a range of clients, from startups to established organizations, continually delivering thoughtfully crafted outcomes regardless of scope or budget.

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