Volkswagen To Redesign Its Logo As ‘The Brand Is Not In Good Shape’

Volkswagen’s current logo. Image via Volkswagen

Volkswagen is in talks of revamping its logo as it steers towards the electric car route, Bloomberg reports.

This would be the first time in six years that the ‘VW’ emblem undergoes a change. Volkswagen subtly updated its motif in 2012, giving it a more 3D, polished sheen.

In a press briefing held in Berlin, chief marketing officer Jochen Sengpiehl described that the new design would not only have to work across car models, it would also have to be adaptable to multiple screen sizes.

Poised for rollout next year alongside a bevy of new electric cars, the logo will be an attempt to appear more approachable and “less stiff,” explained Bloomberg. Volkswagen also hopes it will help underscore its innovative nature to justify its high price tags.

“The brand is not in good shape compared to previous years,” Sengpiehl described, adding that it’s “too German.”

“The big challenge is: How do we get people into the electric world. We want people to have fun with us. We need to get more colorful.”

Volkswagen added that it is also open to receiving branding pitches from creative agencies.

Image via Marta Fernadez Montes / Wikimedia Commons (CC 4.0)

[via Bloomberg, images via various sources]


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