Yoast conference update: Where were we in March?
Team Yoast often attends WordCamps and other conferences. We’d like to keep you updated on the highlights of these events and share the knowledge we gained and the fun we had there. In March we went, for example, to WordCamp Oslo, WordCamp Antwerp, WordCamp Rotterdam, WordCamp Kathmandu and The Social Conference. We’ve picked some of the highlights for you. Read on!
Want to meet us and know which events we’ll be going to soon? Check out our events page.
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Remkus de Vries, our remote colleague from the north of the Netherlands, went even higher up north to Norway to join WordCamp Oslo. Of the presentations he watched, the very first one by Magne Ilsaas was the one that stood out the most for him:
“Magne talked about Gutenberg, the printing press, and how it sparked a revolution some 500 years ago. But of course, he also talked about Gutenberg as the new editing experience expected to ship with WordPress 5.0 and the opportunities and possibilities it brings. It’s a presentation that sparked a lot of conversations the rest of the day. I couldn’t agree with him more: Gutenberg will, indeed, revolutionize how we’re using WordPress.”
Want to know more about Gutenberg? Follow the knowledgeable Gut Guys on YouTube. We will be publishing about Gutenberg a lot more in the coming weeks, starting with Marieke. She will publish a post on content writing with Gutenberg soon!
While Remkus was traveling north, other Yoasters went south to WordCamp Antwerp in Belgium. That’s where our sales superstar Anneloes found out everyone can contribute on a contributor day, no need to be a developer! She joined the WP Marketing team – an initiative which our marketing team had already joined on WordCamp Noord Nederland – and was thrilled by the friendly and helpful atmosphere she encountered.
At WordCamp Antwerp, our Research Team Lead Annelieke gave a presentation on Multilingual SEO, not the easiest of topics. She guided visitors with international websites through the Multilingual and Multiregional forest to help them make the right sites rank in the right countries. She discussed hreflang, multilingual copywriting for SEO and more. Check the highlights of her presentation on this Twitter thread.
At Yoast we not only like sustainable SEO, we care about environmental sustainability too. And that’s the first thing we loved about WordCamp Rotterdam. It was held at the awesome venue BlueCity, the old swimming pool Tropicana, now a hotspot for environmentally-friendly entrepreneurs. There was no printed schedule, cookies were made from yesterday’s bread, and badges were recyclable and filled with plant seeds. Awesome!
At this event, Monique Dubbelman gave a live demo of Gutenberg, which is always good to increase awareness. The talk by Andree Lange on style tiles was of particular interest to the design team, offering a low barrier way to create a library of design elements for a project without having to spec out every little detail from the start. And Jules Ernst shared some illuminating examples of accessibility problems and how you can already improve your website’s accessibility a lot with a little bit of work.
The Yoast team organized the closing session of the event doing some live site reviews. Michelle, Annelieke, Tim and Judith scrutinized some of the visitors’ websites and sent them home with lots of practical tips to improve their SEO and sites in general. You can check the full session (in Dutch) on our Facebook page.
Our support engineer Suwash went to WordCamp Kathmandu in Nepal. He found the presentation of Chandan Goopta one of the most interesting:
“The talk focused on how we can optimize the server, use server commands, and add our custom scripts to monitor bottlenecks on site and fix those issues: sometimes external tools don’t exactly give the cause of why a site is acting slow. He talked not only about the optimized performance of a site but also enhanced page load time (less than 2 seconds load time) and more.”
Contributor day was the first in the history of WordPress Nepal community and there were around 115 attendees. Fond of giving support, Suwash joined as a Team Lead for Support focusing on encouraging attendees to contribute by answering support questions on the WordPress.org support forum.
The Social Conference
Dushanthi and Siobhan of Team Marketing also visited Amsterdam for The Social Conference, a day full of talks about different social media and how to use them. KLM kicked off with an awesome talk on using social media to give customers the best possible experience. They’re very advanced in using chatbots and providing relevant information through the most convenient channel. Another talk our team was pretty impressed by, was by outdoor gear brand Patagonia, on doing business in unconventional ways. More so: using your business as a tool for environmental activism. This talk hit home as their community building was so like our belief in Open Source.
A lot of the other talks were about changing algorithms like Facebook’s. As no-one knew anything other to say than ‘create engaging content’, we’re even more convinced of our message: as Facebook’s algorithm changes, SEO becomes crucial. The most important takeaway for us this day: if all else changes, your website is still in your control!
Go to WordCamps
We’ve had an awesome time at these conferences. We would encourage you to visit WordCamps as well. It as great oppurtunity to meet likeminded people, to contribute to WordPress and to learn a great deal from the talks. You can find WordCamps all over the world. Hope to meet you there!
Want to meet us at future events? Keep an eye on our events page!
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