3 Questions That Will Identify Your Most Committed Donors

Asking your donors why they are passionate about the cause is always a good idea. But how often do you ask them how they feel about your organization?

It might be a better idea than you think.

Roger Craver of The Agitator and DonorVoice fame has developed a simple donor commitment survey that can predict future giving from high-commitment donors.

The survey consists of three simple questions with a ranking from 0 (strongly disagree) to 10 (strongly agree). They are:

1. I am a committed (org name) donor.

2. I feel a sense of loyalty to (org name).

3. (org name) is my favorite charitable organization.

Roger has deployed the survey on behalf of 250 organizations to 30,000 donors. So far it has produced 130% more net revenue over a 36 month period than any other score (like a Net Promoter score, for example).

Jeff Brooks recently interviewed Roger for an explanation of the power of this survey. You can check out the video here.

donor love and loyalty

Author information

Steven Shattuck

Chief Engagement Officer at Bloomerang

Steven Shattuck is Chief Engagement Officer at Bloomerang and Executive Director of Launch Cause. A prolific writer and speaker, Steven is a contributor to “Fundraising Principles and Practice: Second Edition” and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member.

The post 3 Questions That Will Identify Your Most Committed Donors appeared first on Bloomerang.



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