Allegiant fights back after '60 Minutes' exposé

Allegiant Air is refusing to take the criticism.

Since the prime-time news program “60 Minutes” reported on the airline’s
safety and record, the airline has fought back.

CBS reported:

Allegiant Air is a small, ultra-low-cost carrier based in Las Vegas, that
happens to be one of the country’s most profitable airlines. But, according
to federal aviation records and interviews with pilots, mechanics and
industry experts, it may also be the most dangerous.

The airline flew 12 million passengers last year on its 99 planes to 120
destinations from California to Florida. But it’s had persistent problems
since at least the summer of 2015 when it experienced a rash of mid-air
breakdowns, including five on a single day. It was not a fluke.

Public documents show an alarming number of aborted takeoffs, cabin
pressure loss, emergency descents, and unscheduled landings. Yet for the
most part, Allegiant’s difficulties have managed to stay under the radar of
the flying public.

When “60 Minutes” reached out to the airline before running its story,
Allegiant offered a general statement touting its adherence to FAA

CBS published the full note, which reads in part:

All of us at Allegiant are proud of our strong safety record, as noted in
the most current, comprehensive FAA audit. We not only comply with all
mandatory safety regulations and guidelines, but also participate in
numerous voluntary safety programs. Simply stated, safety is at the
forefront of our minds and the core of our operations. Thanks in large part
to the efforts of the FAA, the worldwide recognized gold standard with
regard to aviation safety, the airline industry has never been safer.

However, once the airline’s leaders learned about the nature of the
investigation, they took a different tack.

[WEBCAST: Prepare, protect and promote your organization and brand in a climate of crisis.]

A response
was posted, along with an internal memo leaked online, which characterized
the “60 Minutes” investigation as “grossly misleading.” Written by
Allegiant’s VP of operations, the note says, in part:

I want to tell you personally that I am outraged and astounded by the
irresponsible, grossly misleading story aired by CBS 60 Minutes. The story
is outdated, bears no resemblance to the Allegiant I know, and shows a real
and troubling misunderstanding of the FAA’s rigorous oversight of Allegiant
and all US airlines, which is truly the worldwide gold standard in
transportation safety.

The response attempts to discredit the report by stating that the insights
reported by “60 Minutes” are not news and that the entire investigation was
brought on by a disgruntled former employee.

The letter continued:

It has come to our attention that the 60 Minutes story was instigated by a
terminated employee currently involved in a lawsuit seeking money damages
from the company. Incidents referenced are years old, and took place before
our most recent, comprehensive FAA audit. The story breaks no news.

If 60 Minutes had been interested in current information, they would have
reported that today, according to just-released Department of
Transportation data, Allegiant is a leader in reliability, with the
second-lowest cancelation rate among all US airlines.

The internal memo pledging to fight back against the “60 Minutes” report
found its way to Twitter, proving once again that all communication is
external in the digital age.

CBS rejected the airline’s claims that a disgruntled employee was the
source of its report.

It wrote:

It’s unclear who employee Allegiant is referring to. The “60 Minutes” piece
details an incident involving Captain Jason Kinzer, who was fired in 2015
six weeks after turning around shortly after takeoff due to smoke in the
cabin. Loretta Alkalay, who spent 30 years as an FAA lawyer, said she has
“never ever heard of an airline firing a pilot for an emergency

But Kinzer’s story is just one of the incidents detailed in the report. “60
Minutes” quoted air safety experts and passengers, and public documents
show an alarming number of aborted takeoffs, cases of cabin pressure loss,
emergency descents, and unscheduled landings.

The Federal Aviation Association also went on the defensive after many
questioned why it hadn’t done more to police the airline. It tweeted a
letter it sent to CBS affirming its zero-tolerance policy for flagrant
airline misdeeds.

The report prompted Allegiant Air’s critics to vent their anger. Some said the airline has a long history of poor performance.

Others promised never to patronize the carrier:

Some lauded the investigation:

Others expressed their feelings with GIFS:

Though some passengers expressed a desire to switch airlines, the cost and hassle make that unlikely.

Others noted that TV news has less power to bring down a company than it
once had.


For starters, many – likely most – of Monday’s Allegiant passengers didn’t
watch the report Sunday night, and many of those especially those who had
morning flights, likely hadn’t heard about the 60 Minutes story on
Allegiant before they boarded. 60 Minutes is a highly rated TV
show, but in these days 200-plus cable channels, cord-cutting, video games
and social media it’s rare that any one program can have immediate impact
that that, say, a 1970s blockbuster episode of 60 Minutes once

What do you think,
PR Daily
readers, about this high-profile war of words? How did both
parties—Allegiant and “60 Minutes”—help or hurt themselves?

(Image via)

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