10 free tools for creating infographics, images and more
In the world of PR and marketing, visuals rule.
You can boost interest and engagement with your social media and blog posts
by adding compelling images and infographics to them—or basing entire
marketing messages on visuals that you craft around the subject matter.
There are many paid tools that brand managers can use to produce images,
infographics and videos—and some organizations and agencies employ
designers or design teams—but there are also several resources available to
communicators with a limited budget but big aspirations.
Consider these free tools to craft images, infographics and more:
BeFunky is an infographic tool that offers templates you can personalize by
adding images and text, as well as tweaking the template’s colors and
layout. The tool boasts “hundreds of design elements” and more than a
million free stock photos via Pixabay.
It also offers users a photo editor and collage maker, if you want to
ensure the images you’re using are up to snuff or want to create more than
an infographic for you next campaign. Along with tools, BeFunky also offers
blog posts that walk you through essential elements of crafting visuals,
steps to follow for editing images.
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Canva is many communicators’ go-to resource for creating visuals for social
media and other digital marketing and PR efforts. Though it has a “Canva
for Work” membership that enables paid users to save brand colors, logos
and fonts as well as collaborate with co-workers, many of Canva’s
outstanding features are available for free.
Create an image using free backgrounds or your own uploaded photos
(alternatively, you can pay a small fee for individual premium design
elements or images). You can set custom dimensions or craft a design from
one of the tool’s many templates, including Facebook covers, Instagram
posts, blog banners, YouTube thumbnails, LinkedIn banners and Facebook ads.
Canva also offers infographic templates.
Adobe Spark is another free image creator and editor that can help you
craft PR and marketing messages to share across online channels. The
resource is divided into three parts: Spark Post, which enables you to
create images; Spark Page, to help you visualize your stories on web pages;
and Spark Video, which helps you to produce enticing video storytelling
efforts. Along with its features, the resource also offers blog posts with tips
to better engage audiences and an inspiration gallery with
You can use the tool for free to create images, videos and web pages, but
you can also pay $9.99 per month or $99.99 per year to upgrade to Adobe
Spark’s premium membership. That lets you replace its logo with your own,
get personalize branded templates and themes and set both fonts and colors
for your organization, no matter what you create.
Visme is an infographic tool that simplifies the process by offering
templates and “ready-made blocks” of graphs, charts and tables, which you
can edit and then drag and drop to customize a multitude of projects. You
can also create presentations, online images and more. Visme offers
analytics on each infographic you create, including viewer location and
device as well as engagement statistics.
Use the resource to build compelling infographics that can include videos,
audio clips and other interactive elements such as maps, surveys, polls and
animations. You can also use it to visualize data (importing your own
numbers or connecting to live data). The free plan enables you to create up
to three projects each month and limited templates, charts and widgets.
Plans with additional features start at $10 per month.
Easel.ly is an infographic tool that offers many templates (it boasts that
new templates are released each month), as well as stock photos and
resources for charts. Users can also upload personal fonts and artwork.
Browse the community’s collection of infographics to glean ideas before you
create one of your own.
Though Easel.ly offers a pro account for $36 per year (that’s just $3 each
month), you can use the tool for free and access 10 templates, 60 images,
25 stock photos , 10 fonts and 4 charts.
Google Charts offers an easy and free way to create interactive charts for
both desktop and mobile devices. The free tool offers a plethora of charts
that include bar, bubble and tree charts as well as histograms, which you
can then embed on your website.
Each chart can be customized and is interactive, incorporating real-time
data. Because the tool offers so many ways to visualize your data, Google
also offers an
to using its resource
as well as a forum
where you can talk to other users to answer questions and gain inspiration.
Gifs enables users to create GIFs from a video URL, including YouTube, Vine
and Instagram. The tool also enables you to make animated GIF stickers,
embed GIFs and create personalized GIFs for email and other marketing
campaigns. You can select an entire video, or a short portion of it, and
also add captions and other effects, such as stickers or blur effects.
GIFs can be a great way to spice up your content, whether it’s through social media posts (many platforms are integrated
with Giphy), your organization’s blog or online newsroom.
QuotesCover is an easy tool that enables you to create images from
captivating quotes—or place quotes on your images to share across social
media platforms. You can upload a quote (the tool offers space for both the
quote and citation) or find a collection of quotes organized by topics.
Pairing an inspirational quote with an image can boost engagement and help
you better connect with your audience. You can start here with
15 quotes for communicators.
Slideshare can help you put your thoughts and expertise into easily shared
presentations that you can distribute across online channels. A break from
traditional infographics or social media images can be a welcome change to
the multitude of videos and images online—and a slide deck can be a more
effective way of reaching B2B audiences. Have you recently presented a
topic that could garner more clicks and potential leads online? Upload your
slides and share your knowledge on LinkedIn and beyond.
The resource is powered by LinkedIn Learning, which offers courses and
content from Lynda.com on subjects such as
PowerPoint. You can try it out free for one month, or check out daily top SlideShares
on a multitude of subjects.
1001 Free Fonts
As the name suggests, 1001 Free Fonts offers many typefaces, which you can
use free of charge (though some typefaces are only free for personal use,
and all give you the opportunity to donate to the designer).
Punch up your infographic or blog post visual with a typeface that
expresses the theme or mood of your content—without having to hire a
What tools would you add to the list, PR Daily readers?