NYC Subway x Spotify Release Limited Edition ‘David Bowie’ MetroCards



Image via Spotify Newsroom

Pop culture icon David Bowie was a Londoner, but much of his life was spent in New York City. In a similar fashion, the ‘David Bowie Is’ exhibit started out in Victoria and Albert Museum, London, and has recently traveled to the Big Apple to honor the singer-songwriter’s legacy.

Spotify has opted to celebrate the man in its own flamboyant way by flipping NYC’s ‘Broadway-Lafayette’ station into a ‘David Bowie Underground Takeover’. The immersive graphics decked on the station’s walls hide secret codes that unlock a David Bowie-themed playlist to accompany listeners as they commute.

Most notably, Spotify has teamed up with the Metropolitan Transit Authority (MTA) to launch collectible ‘Tickets to Mars’ MetroCards. Available in five randomized designs, they take on Bowie’s multi-faceted personas such as ‘Ziggy Stardust’, ‘Aladdin Sane’, and ‘Thin White Duke’.

The MTA says that only 250,000 Bowie-branded cards have been printed, and they can be purchased at ‘Broadway-Lafayette’ and ‘Bleecker St’ stations at US$6.50 each.



Image via Spotify Newsroom



Composite image by DesignTAXI. Background screenshots via NYCTSubway

Get your #davidbowie MetroCards at the Broadway-Lafayette station booth while you can! 👨🏻‍🎤👩🏼‍🎤👨🏽‍🎤👩🏾‍🎤👨🏿‍🎤

A post shared by Anton M. (@hiyadagon) on Apr 18, 2018 at 8:33am PDT

Please note, the 5 designs will be dispensed randomly at station booths and MetroCard Vending Machines. We will be sure to let you know when they run out. pic.twitter.com/9jwqJxtVXe

— NYCT Subway (@NYCTSubway) April 17, 2018

#DavidBowie has taken over the Broadway-Lafayette #MTA station in #NYC ⚡️⚡️⚡️

A post shared by Travis (@travistefft) on Apr 18, 2018 at 8:23am PDT

🎶Do you see that thing I'm sure it's love Would you do one thing New York's in love 🧡💛. #davidbowie #nyc

A post shared by Ximena Corral (@axcorral) on Apr 18, 2018 at 8:04am PDT

🙏🏻 #davidbowie #davidbowieisbkm

A post shared by Mike Richards (@m_richh) on Apr 18, 2018 at 8:38am PDT

[via Thrillist, images via various sources]

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