‘Activated Vegan Charcoal Croissant’ Is In Town, But The Internet Is Not Ready

Image via Shutterstock

Though the charcoal trend has been around for quite sometime, this particular ‘Activated Charcoal Vegan Croissant’ that recently surfaced on Twitter appears to be somewhat unsettling for netizens.

Twitter user Amy Charlotte Kean snapped a photo of the croissant, which is being sold at an Italian food chain Coco di Mama, and shared the unusual baked item on social media.

The label displayed before the croissants read, “Tastes better than it looks!”

Kean posted the photo along with the caption, “I feel like this might be a bit much, even for London.” Her picture has since gone viral with more than 40,000 likes and over 10,000 comments.

One user said, “This madness has to stop now,” while another user said, “If you have to put up a sign saying ‘Tastes better than it looks’ you know it’s going to be a hard sell!”

According to Coco di Mama’s website, the croissant is made of sunflower margarine, soy and barley flour, and charcoal, which will detoxify any poisons found in the consumer’s body.

Though the croissant is not aesthetically pleasing, a few users have admitted that the pastry is quite tasty.

I feel like this might be a bit much, even for London pic.twitter.com/cReZRIqzPe

— Amy Charlotte Kean (@keano81) April 17, 2018

If you have to put up a sign saying 'Tastes better than it looks' you know it's going to be a hard sell!

— eumom (@eumom) April 17, 2018

This madness has to stop now https://t.co/CfaseDL2VA

— Tom Knowles (@tkbeynon) April 17, 2018

I don't get that "It tastes better than it looks!" note. Guys, it looks like that because you put effing charcoal in it. That's your fault. https://t.co/BiDhVGFK3H

— Chris Pople (@chrispople) April 17, 2018

Did they scrape it off the pavement outside?

— Nicola Woolcock (@nicolawoolcock) April 17, 2018

This is an Activated charcoal vegan croissant. The @cocodimamauk Cowcross guys encouraged me to give it a go. It was surprisingly nice. Although I’ve now worked out the way they make a vegan croissant taste good is to lace it with sugar… #peakhipster

A post shared by Richard Goss (@richardjgoss) on Apr 12, 2018 at 4:20am PDT

[via Independent, opening image via Shutterstock]

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