Brand Identity for Flygrl by Felipe Rocha“Visual identity for…


Brand Identity for Flygrl by Felipe Rocha


Brand Identity for Flygrl by Felipe Rocha


Brand Identity for Flygrl by Felipe Rocha


Brand Identity for Flygrl by Felipe Rocha


Brand Identity for Flygrl by Felipe Rocha


Brand Identity for Flygrl by Felipe Rocha


Brand Identity for Flygrl by Felipe Rocha

Brand Identity for Flygrl by Felipe Rocha

“Visual identity for Flygrl, Melissa’s latest collection. Melissa is an iconic global footwear brand with origins tracing back to Sao Paolo, Brazil. Melissa has an international presence in more than 80 and more than 200 stores just in Brazil. We created a design system that is being translated into all kinds of applications, from Interior Design and website to bags and lollipops. Flygrl instantly became a hit in Brazil and it was the first time that I got my work drawn by someone at the beach.”

Felipe Rocha is a Brazilian graphic and art director based in New York City. His practice crosses different disciplines, from design systems at a global scale to website design and magazine covers. He believes good design can be done in every field, whether it’s culture, arts, technology, commerce or politics. He’s particularly interested in opportunities where he can use design as a tool to talk about things he cares about, such as diversity, immigration, gender and lgbt rights.

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