Huawei Claims It Thought Of Apple iPhone X Infamous Notch Design ‘Years Ago’



Composite image by DesignTAXI. Huawei P20 Pro (left) via Huawei, iPhone X (right) via Apple

While Chinese tech company Huawei has been a contender in Asia for years, it only recently started turning heads in other parts of the world, thanks to its triple-Leica camera ‘P20 Pro’ smartphone.

Apart from its formidable photography capabilities, the Huawei P20 Pro boasts a gradient ‘Twilight’ sheen that is quite the looker—though Forbes notes that the color almost never made it out.

In an interview with Changzhu Li, Vice President of Smartphone Product Line Strategy Development at Huawei, Forbes learned that the Huawei mobile design team “thought the color was too much, [so] they thought we should stick with pure colors.”

“But I told them, ‘You do not represent everybody,’” said Li. He wanted the brand to embrace innovation and think outside the box, not be “so conservative.”

In a similar vein, Li addressed iPhone X’s radical notch, which has been replicated by several Android phone makers. He said that Huawei had actually considered the feature “three to four years ago,” but retracted its plans to introduce it for fear that Chinese consumers would not come to accept it.

“Consumers, especially those in China, like symmetry, and the notch is not ‘perfect’ in Chinese culture. They like squares or circles—like rounded corners. That’s ‘perfect.’”

With that being said, Li applauded Apple for pursuing iPhone X’s notch design with “courage.”

Regrettably, he said, “We missed our chance to [pioneer] with the notch design because we were too conservative and cautious… [In future,] we will be more bold.”

[via Forbes, cover image via various sources]

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