KFC Launches ‘Crispy Colonel’ Burger Which Comes In Three Mouthwatering Flavors

KFC has announced the return of its chicken sandwich called the ‘Crispy Colonel’.

The fast food company has tapped actor George Hamilton to be the face of ‘Extra Crispy Colonel’, who will promote its latest menu item. The new sandwich features a breaded chicken fillet topped with mayonnaise and pickles stuffed within a bun.

The ‘Crispy Colonel’ sandwich comes in three different flavors: ‘Smoky Mountain BBQ’, sweet and tangy ‘Georgia Gold honey mustard BBQ’ and spicy ‘Nashville Hot’. The fourth flavor will be announced later this summer.

Chief marketing officer of KFC US Andrea Zahumensky is determined that the ‘Crispy Colonel’ will win the hearts of its customers. Apparently, 88% of customers who’ve tried it mentioned that the ‘Crispy Colonel’ burger is better than other chicken sandwiches, and 91% said they will repurchase it again.

The campaign introducing the ‘Crispy Colonel’ features Hamilton, making his return on the yacht called ‘K.F.Sea’. “It feels right to be back in the white suit as the ‘Extra Crispy Colonel’—it’s one of my favorite roles to play,” Hamilton said. “I’ve always been extra crispy, and with the ‘Crispy Colonel’ sandwich in hand aboard the ‘K.F.Sea’, I’m also extra mobile now.”

The ‘Crispy Colonel’ sandwich will be available at KFC outlets beginning 23 April.

[via PR Newswire, images via PR Newswire]

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