ZARA Gets Sued For Allegedly Copying Signature Design Of South African Label

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South African fashion brand MaXhosa by Laduma is taking legal action against global retailer giant ZARA, over an alleged theft of the former’s signature patterns.

Its founder Laduma Ngxokolo explained that he is fully aware of intellectual property rights and infringement is a matter that he does not tolerate. Ngxokolo was alerted by his customers, who showed him the design that ZARA has allegedly stolen.

He said that the pattern used for ZARA’s socks resembled his ‘Khanyisa Cardigan’, which was created in March 2014.

The ‘Khanyisa Cardigan’ had been seen on runways globally and is currently still one of the brand’s best-selling pieces. ZARA’s similar design was “spotted at outlets in UK, New York and here at home,” Ngxokolo tells eNews Channel Africa.

The ‘Proud South African’ campaign had also stepped out to slam ZARA publicly on Twitter, calling out its “unauthorized replication” of “one of our brightest fashion design star[s].”

Scroll down to see a comparison of the designs. Is it deliberate infringement or just innocent coincidence?

ON AIR – #AppropriationVSAppreciation
Do you think @ZARA copied @MaXhosaByL or is it merely just appreciation of the trend set by Maxhosa? pic.twitter.com/fmLIIhGw6t

— #Yfm (@Yfm) April 24, 2018

Proudly South African's statement on the replication by @ZARA of the work of local designer, @LadumaNgxokolo, @MaXhosaByL pic.twitter.com/96CWsCnd0G

— Proudly South African (@ProudlySA) April 24, 2018

[via ENCA, opening image via Shutterstock]

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