Curvy Model Poses With Mother In Unretouched American Eagle Swimwear Campaign

[Click here to view the video in this article]

Image via Aerie

Joining in fashion’s fight for body positivity, Aerie—American Eagle Outfitter’s lingerie sub-brand—has unleashed an digitally unretouched Mother’s Day campaign.

The ‘#AerieReal’ movement features Iskra Lawrence, a body positivity activist and Aerie’s first ‘Role Model’, who is joined by actress Yara Shahidi, gold medal gymnast Aly Ralsman, and award-winning singer-songwriter Rachel Platten. The four pose with their mothers.

“I got it from my mama!” the 27-year-old wrote on Instagram. “Forget the physical, I’m talking about all the morals and values she instilled in me… Feeling confident regardless of your age… And most importantly, she taught me what unconditional love truly is.”

“And yes, my mom’s #unretouched too,” Lawrence reminded, adding that her mother was “#fiftyandfeeling” and that “#agingisbeautiful.”

Video via Aerie

I got it from my mama! Forget the physical I’m talking about all the morals and values she instilled in me like… Care and kindness Communication skills (aka talking) lol she’s Irish you see! Always having fun Being ballsy (if you don’t ask you don’t get) Never letting a no stop you lol Feeling confident regardless of your age Being grateful for the little simple things The importance of family for support My self respect Being open and honest Getting things done And most importantly she taught me what Unconditional love truly is. I LOVE YOU MOMSY❤️ Join @Aerie & I to celebrate Mother’s Day & share what YOU got from your mama with #AerieREAL And yes my moms #unretouched too #fiftyandfeeling???? #agingisbeautiful #confidence #love Thank you to the whole @aerie team for this experience of a lifetime with my mom and to @andrewbuda @erincrittling @summietime @domaneek_makeup @rachel_dicarlo @lisettesf77 Stacey and @niffyfoyle ????????????

A post shared by i s k r a (@iskra) on Apr 24, 2018 at 4:52pm PDT

@Iskra on her mom, Wilma: “My mom has this special gift that she has a heart full of gratitude & she is grateful & excited for even the small things in life, which can often be forgotten. It’s really beautiful to see her always so happy & grateful every single day.” Share what you got from your mama! #AerieREAL

A post shared by aerie (@aerie) on Apr 24, 2018 at 12:11pm PDT

Video screenshot via Aerie

Video screenshot via Aerie

Video screenshot via Aerie

[via Yahoo Lifestyle, video via Aerie, images via various sources]

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