Pepsi Ad Mischievously Pokes Fun At Diet Coke Without Dropping Names

Image via Cebas /

There are only a few rivalries as iconic as the one between Coca-Cola and Pepsi. Every cola drinker has sworn their alliance to either one of the brands; there’s simply no in-between.

Bringing more fizz to the competition is Pepsi, which recently launched a campaign for its sugar-free ‘Pepsi Max’ variation.

Spotted by copywriter and Twitter user Vikki Ross, Pepsi’s ad reads, “Too much taste to call ourselves a zero.”

The slogan mocks the name of Coca-Cola’s no-sugar beverage, ‘Coca-Cola Zero Sugar’ or ‘Coke Zero’. At the same time, it justifies why ‘Pepsi Max’ is so-called.

Hopefully, there’s enough sweetener in Diet Coke for the brand to take the joke well.

Pepsi grows some balls

— Vikki Ross (@VikkiRossWrites) April 24, 2018

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}(document, ‘script’, ‘facebook-jssdk’));Too Much Taste To Call Ourselves A Zero

Too Much Taste To Call Ourselves A Zero ????

Maximum Taste, No Sugar

Posted by Pepsi Max on Friday, April 6, 2018

[via Vikki Ross, video via Pepsi Max, cover image via Cebas /]

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