Infographic: How your organization can capitalize on mobile marketing

If your content isn’t on a phone, it probably isn’t getting read.

That’s the gist of a new infographic from 16best.net. The company shows how
mobile use has driven marketers to find new ways to reach consumers and to
highlight exciting success stories from brands like Home Depot and
Starbucks.

One thing suggesting marketers should invest in mobile content: There’s
room to grow. Average conversion rates have gone up 64 percent for mobile
devices, and 90 percent of consumers watch video on their mobile (compared
with 60 percent on desktops).

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Mobile devices also offer a variety of endpoints for marketers to attract
clients and shoppers. Whether you use push notifications or QR codes, the
mobile device could be a game changer for your marketing efforts.

Read the infographic below to discover how mobile marketing efforts can
boost your bottom line—but don’t take our word for it. Consider the success
stories of these major companies:

  • Red Roof Inn’s search campaign that led to a 60 percent increase in
    last-minute bookings
  • Home Depot’s successful DIY videos on YouTube
  • Starbucks’ SMS campaign
  • IKEA’s catalogue app

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