Watch: Steve Jobs’ 1997 Interview After Returning To Apple Surfaces



Video screenshot via CNBC

In 1985, Steve Jobs was pushed out of the company he started. Downcast but driven, the late Apple co-founder launched another computer firm, NeXT, only for it to be acquired by the former in 1997. Jobs was back in his own game.

That year, Apple was on the skirts of bankruptcy. As fans of the present day can see, that’s a far cry from the company they know now, and that’s largely because Jobs oversaw the creations of the iMac, iPod and iPhone.

CNBC met up with the man shortly after his return to discuss how he might turn the brand around.

Fast forward two decades, and the publication has revived the interview for all to appreciate. It’s also pretty satisfying to learn how much Apple has progressed.

“Apple’s trading at around one-third times its sales right now,” he told CNBC then. “Many of Apple’s competitors are trading at two to five times its sales, so that’s just one observation; you can draw whatever conclusions you want.”

It’s also interesting to note that at the time the interview was recorded, Apple’s stock price was only at US$0.78 per share. It now has a worth of over US$800 billion, and has been named the most valuable public company in the world.

At the Macworld keynote in August 1997, Jobs announced a partnership with rival Microsoft; Bill Gates had invested US$150 million in Apple.

20 years ago this week, Steve Jobs was on the cover of @TIME, thanking @BillGates for "saving Apple." pic.twitter.com/AhUnLnOZ8t

— Codecademy (@Codecademy) August 24, 2017

The declaration was not well-received. Mac users in attendance jeered Jobs and Gates, who was also present at the event.

When CNBC asked if Jobs was “hurt,” he was visibly taken aback by the question. “Huh, I didn’t know this was People magazine… My job isn’t to win a popularity contest right now. My job is to help the team at Apple do the right things to turn this company around so it can really prosper again.”

You can watch the full 11-minute interview below.

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[via CNBC]

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