Crushing It

If you’re an entrepreneur (or even just thinking about becoming one), the road you’re taking can seem overwhelming and uncertain.  As a serial entrepreneur in several industries over the last 40 years, I have lived this reality.

I recently found a book that shares my core principles and can serve as an insider’s guide: Gary Vaynerchuk’s latest, Crushing It, which is informed by his nearly thirty years of experience.

If you’re looking to start your own business or build your own brand, there is plenty of straightforward advice on how to navigate situations that are anything but.  There is no one way at succeeding as an entrepreneur; Vaynerchuk maintains that you won’t find yours by concerning yourself with trends.  Once you develop your brand you need to find the proper medium that works for you and be as authentic as possible.  It is only through commitment, transparency and offering quality in your services that you’ll find your way.

Above all, Vaynerchuk insists that your career and personal life nourish one another, so you must prevent your profession from trumping everything else.  His foundation for success consists of three “golden rules”:

  • Love your family
  • Work super hard
  • Live your passion

Whether you start with this book or Vaynerchuk’s video series, you’ll discover both are a worthwhile supplement to our teachings at Selling Energy.

Here is the summary on Amazon:

“Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

“In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

“In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

“Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.”


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