IKEA Is Reportedly Opening A Hotel To Preserve An Architectural Icon

IKEA Is Reportedly Opening A Hotel To Preserve An Architectural Icon

Image via Gunnar Klack / Wikimedia Commons (CC-BY-SA 4.0)

Flat-pack furniture might be moving into hotel rooms soon. The architecture world has been hyped up to hear that Swedish giant IKEA is reportedly planning to transform the iconic Pirelli Tire Building in New Haven, Connecticut into an accommodation.

The 48-year-old rustic structure, which features a “raw,” concrete aesthetic, was purchased by IKEA in 2003. Ever since then, it has remained largely untouched.

New Haven Independent reports that Matthew Nemerson, the city’s Economic Development Administrator, said IKEA originally had plans to convert the area into a conference center, but opted to take its first steps into the hospitality industry instead.

Preservationists, as well as those against demolishing the building, are quite pleased with the speculations. “This is good news,” Nemerson added. “It is going to be preserved. We clearly need more hotels.”

Even if the supposed plans pan out, it’s still early days and might take awhile before you get to lie on a ‘MALM’ bed outside of your home. According to IKEA spokeswoman Lethisa Bracy, “IKEA has not announced any new plans for the New Haven Pirelli building. We do not have any additional updates at this time.”

Pirelli building #brutalist #brutalism #heroicarchitecture #achitecture #modern #concrete #modernarchitecture #pirellitire

A post shared by Concrete Dreams (@brutal.utopia) on Apr 5, 2018 at 6:06am PDT

[via Dezeen, images via various sources]

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