Recruiters Are Your Company’s Best Brand Representatives
When you think about who communicates with people outside of your company the most, you probably think of sales reps, but you should be looking at your recruiters. In fact, they spend almost all their time talking with or about people who aren’t employees. Glassdoor says each corporate position receives an average of 250 applicants. Of course, that number is going to vary wildly depending on the position, but recruiters can potentially interact with thousands of people every year.
Even though they aren’t public relations specialists or marketing pros by title, a big part of their job is not only to attract and select the right candidates for the right roles, but also to present your organization in the best possible light to individuals and organizations—such as universities or talent agencies.
Because of the sheer number of people they interact with on a regular basis, recruiters play a crucial role in generating a positive impression of your company. Here’s how recruiters can serve as marketing agents, brand ambassadors or even PR agents, outside the scope of hiring new employees.
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