Survey Shows Majority Of Consumers Cannot Remember Food Brand Logos Correctly
Image provided by Kitchen Cabinet Kings
You might have a few staple food products in your kitchen that you pull out of your cupboards and refrigerators regularly, but do you recall what’s shown on their packaging?
In an interesting study, Kitchen Cabinet Kings has asked over 1,000 Americans of a gamut of ages to guess specific elements of logos belonging to long-standing food brands like Jif, Arm & Hammer, and Hunt’s.
Surprisingly, when shown sets of four variations per logo, most participants failed to identify the correct ones, partly because they didn’t notice mild tweaks that companies made to their brandings throughout the years. Additionally, a number of these household names aren’t advertising as actively as they did in their prime days.
Check out how Americans fared with remembering some food logos and learn more about the study here.
Arm & Hammer, baking soda brand
Image provided by Kitchen Cabinet Kings
French’s, mustard and condiment brand
Image provided by Kitchen Cabinet Kings
Hunt’s, tomato product brand
Image provided by Kitchen Cabinet Kings
Jif, peanut butter brand
Image provided by Kitchen Cabinet Kings
McCormick, spice brand
Image provided by Kitchen Cabinet Kings
Tree Top, apple juice brand
Image provided by Kitchen Cabinet Kings
[Images provided by Kitchen Cabinet Kings]