10 most effective social media tools for PR pros

Some technology really does make things easier.

With social media management tools, you can use automation to share your
content and
the content of others
on your social media channels. Instead of going through the process of
logging into each of your social media accounts to post content,
find hashtags, resize images and engage with your audience, you can use social media
management tools to schedule your social media posts days, weeks or even
months ahead of time.

In order to automate your
social media sharing, you should plan your
social media posts
using a calendar or schedule for your organization. By blocking off parts
of your day specifically for social media and
creating a social media strategy, you can achieve more than you think in a short amount of time.

Here is a list of the top 10 social media management tools you should
consider using:


is one of the most popular social media management tools since it is used
more than 15 million people
and more than 800 of the Fortune 1000 companies.

Hootsuite allows you to manage and analyze multiple social media networks,
profiles, keywords and campaigns. You can add more than 35 social media
networks to its all-in-one platform, where you can curate and schedule
content, and measure your social return on investment (ROI).

Hootsuite makes it easy to add accounts, schedule posts across social media
platforms and add account managers. It also has a comprehensive training
program through Hootsuite Academy that helps
you raise your social media game with training and certifications.

It ranges from free to $499 per month. Enterprise pricing is
also available (includes a 14-day free trial).


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is is a clean and intuitive tool that helps you drive website traffic,
increase social media engagement and save time on social media.

It can help you schedule and manage social media posts across a wide range
of social media channels at the best possible times throughout the day, so
you don’t have to waste time logging into multiple social media accounts.
It can also track links so that you can see what content gets the most

Buffer makes it easy to maintain a consistent presence on social media so
you can build your following and influence. Buffer has a suite of products
for publishing, engagement, analytics and team collaboration.

It ranges from free to $399 per month (with a 14-day free trial).


is an inbound marketing and sales software tool that can help you monitor
and publish to multiple social media accounts and get closed-loop reporting
data. With HubSpot, you can see what social media channels drive the most
engagement and what social media posts and channels drive leads and sales.

HubSpot’s social media management tools
are one part of their all-in-one marketing software. HubSpot integrates all
your marketing efforts such as social media, email, search engine
optimization (SEO) and customer relationship management (CRM) into a single
platform, allowing you to better compare your results across your marketing


enterprise version of


marketing software starts at $2,400 a month. This package includes more than social media management. If you are
already HubSpot customer, you should consider using the social media
management part of their software.

4. Sprout Social

Sprout Social
is a social media management tool that allows team members to monitor
social media mentions, engage with advocates, schedule content, and use
reporting tools. It has more than 19,000 customers.

In fact, it provides a customer relationship management (CRM) feature like
HubSpot. Having complete social media profiles of your customers can help
you build stronger relationships.

Similar to Hootsuite and Buffer, Sprout Social can help you combine
several social media tools into one platform so you can schedule, monitor
and report on your social media efforts. Sprout Social also provides
beautiful reports without a lot of editing.

It ranges from $99 to $249 per user per month (with a 30-day free trial).


Twitter TweetDeck

is an excellent way to manage your Twitter accounts. It has a multi-column
layout so you can follow many conversations at once and schedule content to
your Twitter accounts. You can view multiple timelines in one easy
interface and includes advanced features to help get more out of Twitter.



is an all-in-one service that helps you with posting, approval of content
and reporting. Sprinklr has a suite of products, including
Experience Cloud for Social Media Management
that helps large companies serve their audience across more than 25 social
media channels. This software helps large enterprises collaborate
effectively and engage their customers.

The service is for large enterprise teams.
Request a free demo here. Price not listed on their website.

7. Oktopost

is a social media management platform for B2B marketers. This tool helps
them generate leads and create business value from social media. This
software has all the tools most B2B marketers would want, ranging from
publishing and analytics to advocacy.

Price is determined by your company’s organization structure (number of
marketing teams), user seats, social advocates and social profile.

8. Spredfast

is a social media tool geared for some of the world’s largest companies.
Their clients include 3M, LinkedIn and Johnson & Johnson. This software
helps large enterprises manage their social media channels and engagement.

This service is for large enterprise teams. Request a free demo here.
Price not listed on their website.


is a social media management tool that will help your company manage and
collaborate with your team. With this software, you can create social media
posts, content, events and tasks. CoSchedule is great for marketers who
want to organize projects in one repository. You can put social media,
content, events, and emails in one place.

It ranges from $30 up to $1,600 per month (with a 14-day free trial).

Agora Pulse

Agora Pulse
is an all-in-one social media platform that can help your company with
social media scheduling, engagement and reporting. It has features such as
competitor analysis and Facebook contest applications.

It ranges from $49 up to $299 per month (with a 15-day free trial).

Is your favorite social media management tool on this list? If not, please
comment below with your favorite software.

Matthew Royse is the regional marketing director for Freudenberg IT, a global
IT solutions provider. A version of this article originally appeared on his
Knowledge Enthusiast blog.

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