Infographic: Essential parts of your LinkedIn presence

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For most communicators, LinkedIn is an essential resource.

As one of the biggest and most professional social networks, LinkedIn can help you find a new
job, keep in touch with colleagues and clients and expand your professional

Professionals sign up to
join LinkedIn at a rate of more than two members per second.

If you just joined LinkedIn or you have been on it for awhile, there are
some steps you can take to update your LinkedIn profile so you can add
value and become more successful on this social network.

Complete your profile.

With almost 50 percent of LinkedIn users having incomplete profiles, it is
critical to completely update profile.
LinkedIn’s algorithm
prioritizes a complete LinkedIn profile. It is important to grab and keep
the attention of those who view your LinkedIn profile.

Here are
10 steps you should take to optimize your LinkedIn profile.

[RELATED: Get the skills you need to become a trusted advisor to leaders.]

Optimize your images.

Content gets more views with visuals, so your LinkedIn profiles should have images tailored for the platform.
For example, your profile picture should be 400 by 400 pixels and your
background or header image 1400 by 425 pixels.

Obtain quality recommendations.

Recommendations add credibility to your profile and your career story. You
should aim to have 5 to 10 recommendations on your profile. Your most
recent recommendation will be shown.

It is important to pay it forward and give LinkedIn recommendations to your
professional network. Your profile will show both what recommendations you
have received and what you have given. You should also
request for a LinkedIn recommendation
to those in your network who know you well and will give you a good

Consider the
4 keys to securing an amazing recommendation
as you go about adding references to your profile.

Take advantage of hidden LinkedIn features.

There are some hidden Linkedin features that you may not be aware of that
can significantly add to your networking efforts.

These include:

  • You can download your list of connections
  • You can add notes on someone’s LinkedIn profile (only you can see it) to
    remind you how you know that person.
  • You can
    create showcase pages
    from your company page to spotlight a brand, business unit or

Improve the SEO of your LinkedIn profile.

LinkedIn is
adding more features to improve your LinkedIn experience. As part of their new features, they have added a new search feature that
can help you
learn how you are being found via a search on LinkedIn.

How does this search feature help you? If you are not being found by
companies or people with job titles that matter to you, you can add
keywords to your profile to make sure you are found by the right people at
the right companies.

Keep Your LinkedIn Profile Secure

all of the data breaches and hacks, it is important to keep your LinkedIn profile secure so you don’t become
a victim because data breaches and hacks have become a fact of your digital
life. It is important to
update and manage your account and privacy settings
turn on two-step verification.

For additional tips on to how to improve your LinkedIn profile, check out
this infographic below by

Matthew Royse is the regional marketing director for

Freudenberg IT
, a global IT solutions provider. A version of this article originally
appeared on his

Knowledge Enthusiast blog

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