Strongbow’s US VS UK Advertising Speaks Volumes About The Two Countries
Images via Strongbow US and Strongbow UK
Every culture has its differences, but many would be willing to look past them when they get together for a round of drinks—though as it turns out, people have amusingly contrasting views about alcohol.
Twitter is toasting to a post shared by user Jasmine Scott that acknowledges the different advertising strategies used by cider brand Strongbow’s US and UK arms.
As it appears, Strongbow—or cider in general—is associated with poshness and socializing in the US, and is hence poured into small glasses for sharing.
In the UK, however, cider is perhaps more of a commodity than anything, and single drinkers might be able to down pints of it in one sitting.
Would you raise a glass to the accuracy of these images?
Dying at the difference between Strongbow’s UK and US marketing pic.twitter.com/dfvHeFf7sc
— jasmine scott (@jasminetdscott) May 9, 2018
Video by Strongbow via GIPHY
The difference between how American advertisers see Strongbow drinkers and how Brits see them is hilarious https://t.co/Ux2NJ6AEoB pic.twitter.com/Yn4HXQzcb2
— The Sun (@TheSun) May 10, 2018
Same in Germany, always cracked me up. pic.twitter.com/vwaeGPQDkt
— Rory Cocker (@CoryRocker) May 10, 2018
I was shocked when I learned that in the US, if they go out for a beer after work, they mean it literally.
— Jonathan Bennett (@jonobennett) May 10, 2018
Traditional of course in America to drink cider from candle holders
— Ben Stokes (@RobotCanary) May 9, 2018
The best part is that the UK guy is probably just getting in a quick round for himself before his mates turn up and they really start drinking!
— James Hennessey (@JamesHennessey) May 10, 2018
Superb! UK version: Let’s get bladdered on Cider! US version: Cider is such a cool drink!
— Tony Brown (@tonywbrown) May 10, 2018
That's like a shot for us in the uk
— J (@JakeTalhoui) May 10, 2018
Omg the US are serving strongbow with their kids meals 🤭
— chantelle❤️ (@wtftelly) May 10, 2018[via The Poke, images via various sources]