Tim Cook Urges, ‘Think Different’ Like Steve Jobs, In Duke Commencement Speech

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Video screenshot via Duke University

In preparing graduates for some possibly challenging times ahead, alumnus Tim Cook headed down to Duke University to give its commencement address for 2018.

The Apple CEO not only touched on tech-related activities, he also gave those in attendance harrowing reminders about global warming, education, as well as discussed the #MeToo movement.

“Our planet is warming with devastating consequences, and there are some who deny that it’s even happening. Our schools and communities suffer from deep inequality. We fail to guarantee every student the right to a good education. And yet, we are not powerless in the face of these problems. You are not powerless to fix them.”

Cook also said he didn’t navigate life the way he currently does until he learned to “think different.” He urged students to do the same, even when naysayers tell them otherwise.

“I didn’t always see life as clearly as I do today. But I’ve learned that the greatest challenge of life is knowing when to break with conventional wisdom.”

“Don’t just accept the world you inherit today. Don’t just accept the status quo. No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different. Dare to think different.”

Notably, he spoke of his friendship with Steve Jobs, reminiscing on how Apple’s late co-founder brought the company to where it is today.

“I was lucky to learn from someone who believed this deeply. Someone who knew changing the world starts with following a vision, not following a path. He was my friend, my mentor, Steve Jobs.”

“Steve’s vision was that the great idea comes from a restless refusal to accept things as they are,” he continued.

Cook concluded his speech by asking his audience to be as “” as the Parkland students who are standing up against gun violence.

“Fearless like students of Parkland, who refused to be silent about the epidemic of gun violence, bringing millions to their calls. Fearless like the women who say ‘Me Too’ and ‘Time’s Up’… Fearless like those who fight for the rights of immigrants, who understand that our only hopeful future is one that embraces all who want to contribute.”

You can watch the full ceremony below. Cook starts his speech around the 2:16:00 mark.

[via 9to5Mac, video and cover image via Duke University]


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