Inspire your PR and marketing efforts with these smart quotations
This article originally appeared on PR Daily in May of 2017.
Rudyard Kipling wrote, “Words are, of course, the most powerful drug used
They can inspire, motivate, invigorate … and sometimes they’re just what
you need to fuel your next
Here are 17 quotations to jumpstart your branding and communications
1. “I’ve learned that people will forget what you said, people will
forget what you did, but people will never forget how you made them
feel.” – Maya Angelou
How does your business make customers, business partners, followers and
readers feel? Do they walk away feeling positive, optimistic and inspired?
Strive for these responses in every interaction.
2. “Good marketing makes the company look smart. Great marketing
makes the customer feel smart.” – Joe Chernov
Do your customers feel good about themselves after working with you?
Although you’re the expert in your field, you can always learn more, and
your clients are a fantastic resource. Ask them for feedback regarding your
products and services. What do they like about them? What can you improve?
What about your website, blog, e-newsletter and social media channels? The
more insight you’re able to pull from them, the better you can fine-tune
your strategy and the better they’ll feel about working with you.
3. “Whether B2B or B2C, I believe passionately that good marketing
essentials are the same. We all are emotional beings looking for
relevance, context and connection.” – Beth Comstock
Regardless of your industry, public relations and marketing are all about
the people. It’s about connecting with them, sharing information and using
your products or services to help them to the best of your ability.
4. “A brand is no longer what we tell the customer it is; it is
what the customers tell each other it is.” – Scott Cook
If your customers were to describe your organization to someone else, what
would they say? Is their description the way you want your organization to
be viewed? They see the images and words you use to brand your business
through your website, blog, e-newsletter and social media channels, and
create a concept of your organization they’ll use to tell others about you.
Create content for your brand with your customers in mind so you stay on
point and present a clear picture for them.
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5. “Don’t build links. Build relationships.” – Rand Fishkin
Links coming into your website can be fantastic for search engine
optimization (SEO). But putting your focus on link-building rather than building
relationships with consumers and other organizations will end up hurting
you in the long run.
6. “Marketing is no longer about the stuff that you make, but about
the stories you tell.” – Seth Godin
As Beth Adan recently explained, “A great story has four elements: theme,
plot, structure and characters.”
7. “Content is fire, social media is gasoline.” – Ryan Kahn
One of the best ways to spread your content is through social media.
Whenever you write a blog post, share it across your channels. Share it
more than once, presenting it in different ways to entice followers to
check it out and share themselves if they haven’t already. Make sure you
social media platform’s best practices to pour the best gasoline possible on your content.
8. “What kills a skunk is the publicity it gives itself.” – Abraham
Does your publicity stink? Think about the message you’re presenting to
potential and current customers. How can you sweeten the impression you’re
9. “You never get a second chance to make a first impression.” –
When a potential customer visits your website, blog or social media
channels, what first impression are you giving them? If they see typos and
improper grammar, it’s not a good one. Make sure every piece of content you
create benefits your organization’s marketing by making a solid first
impression. Share helpful, insightful information, and
proofread everything before it goes live.
10. “Don’t be afraid to get creative and experiment with your
marketing.” – Mike Volpe
When’s the last time you tried a new public relations and marketing
strategy? Hold a brainstorming session with your team and come up with as
many crazy and wild ideas as you can, and pick one or two to try out this
next quarter. Then review the results: Were you successful? Can you adjust
something to become even more successful next time?
11. “Marketing without data is like driving with your eyes closed.”
– Dan Zarrella
When’s the last time you looked at your analytics? Open your eyes to
clearly see where your business is going. At Three Girls Media, we
recommend you review your Google and social media analytics every 4-6
weeks. Make note of your page views, click-thrus, engagement, etc., and
look for trends that can help you improve your content marketing strategy.
12. “People rarely succeed unless they have fun in what they are
doing.” – Dale Carnegie
Remember, if you have fun, your customers will too. Put a little
personality into your PR and content marketing efforts and enjoy yourself.
13. “Success is walking from failure to failure with no loss of
enthusiasm.” – Winston Churchill
Keeping a spring in your step can sometimes be hard, but staying positive,
optimistic and hopeful amidst failure can make a huge impact on your
14. “Success is the sum of small actions, repeated day in and day
out.” – Robert Collier
What small actions are you taking today to achieve your marketing goals
tomorrow? Create a 6- or 12-month strategy, and break it into smaller daily
or weekly tasks you can chip away at little by little.
15. “It does not matter how slowly you go as long as you do not
stop.” – Confucius
Successful public relations and marketing take time. Although you want to
regularly keep an eye on results, it takes a slow, steady approach for at
least 6 months—if not a couple of years—for some strategies to make an
impact on the bottom line. It’s worth the investment as long as you stay
consistent and keep at it.
16. “All of our dreams can come true if we have the courage to
pursue them.” – Walt Disney
What dreams and goals do you want to achieve? Write them down, and then
create a plan to get there.
17. “I have not failed. I’ve just found 10,000 ways that won’t
work.” – Thomas Edison
Instead of looking at a mistake as a failure, change your perspective and
approach it as learning another way that won’t work.
What are the quotes that inspire you?
Emily Sidley is the senior director of publicity at Three Girls Media. A version of this
article originally appeared
on the agency’s blog.