Thursday Wake-Up Call: CBS, its riveting legal drama and its mustache-less new 'Magnum P.I.'
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: “So how’s your week been?” That was CBS Corp. CEO Leslie Moonves’ opening line at the network’s upfront, where he got a standing ovation, as Ad Age’s Jeanine Poggi writes. For Moonves, it’s been quite a week. CBS launched a legal showdown with its controlling shareholder, the Redstone family’s National Amusements, which wants to reunite CBS with Viacom. Then came the upfront. Moonves spoke only briefly to plug CBS’ lineup to media buyers, and he skipped the network’s annual upfront press breakfast entirely, Poggi reported earlier in the busy day.
CBS’s president of entertainment, Kelly Kahl, said at the breakfast that Moonves sent his regards: “But the number of questions he couldn’t answer outnumber the ones he could, so he thought it was a good idea to sit this one out.”
Stephen Colbert sums things up nicely: “CBS has some of the most exciting legal dramas and some great TV shows,” he quipped, as noted in Variety. If you need to get up to speed on the details of the legal action, the Los Angeles Times has a good explainer. The stakes for CBS’ CEO are high: “Should Moonves and other CBS board members lose their case against the Redstones, his illustrious career could be over,” the Times writes.
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