World-Famous Logos Get Redesigned In Unique, Hand-Drawn Calligraphy Style



Image by Luis Lili and featured with permission

McDonald’s, Spotify, YouTube, Google, Coca-Cola and adidas. These names might conjure up images of their iconic logo designs in your mind, but what if these well-recognized graphics took on a wholly different aesthetic?

Luis Lili, a Mexico-based art director at ad agency Submarino Marketing, has remade the logos of these world-famous brands in unique, hand-drawn calligraphy style. The lettering designer began dabbling in this field two years ago, after gaining inspiration from other artists.

In an email to DesignTAXI, Lili explains that while these logos have excellent designs, hand lettering gives the visuals somewhat of a more unique, personalized touch that’s otherwise absent from their established makeups, which utilize existing typographies.

“These are made with non-existent drawn letters,” elaborates Lili. “I have always thought that lettering is the best way to illustrate what is meant in words.”

Each recreated logo design goes through the stages of planning, grid layout, color selection, and sketching, before the final artwork is completed, which takes approximately three hours in total.

See the hand-lettered logo designs of world-famous brands below. Which is your favorite?

For more of Lili’s work, you can the artist’s website, Behance, or Instagram @luislili.

One more for my Redesigning brands series! It’s the turn for @spotify @spotifymx 🎵 . . . . #spotify #brush #brushpen #brushes #brushlettering #typespire #typesmash #music #strengthinletters #thedesigntip #thedailytype #goodtype #tyxca #50words #typeyeah #typism #typetopia #typography #calligraphy #handmadefont # #designspiration #typegang #typematters #letters #letteringco #font #luislili

A post shared by Luis Lili (@luislili) on May 11, 2018 at 11:58am PDT

Redesigning brands! @youtube ▶️ . . . . #youtube #brush #brushpen #brushes #brushlettering #typespire #typesmash #photoshop #strengthinletters #thedesigntip #thedailytype #goodtype #tyxca #50words #typeyeah #typism #typetopia #typography #calligraphy #handmadefont #branding #designspiration #typegang #typematters #letters #letteringco #font #luislili

A post shared by Luis Lili (@luislili) on Feb 21, 2018 at 1:19pm PST

Google 2.0 ⭕️⭕️

A post shared by Luis Lili (@luislili) on Feb 6, 2018 at 12:19pm PST

Sketching coca-cola logo just to practice 🖍

A post shared by Luis Lili (@luislili) on Jan 24, 2018 at 1:09pm PST

Redesigning brands! @adobe @photoshop . . . . #photoshop #brush #brushpen #brushes #brushlettering #typespire #typesmash #adobe #strengthinletters #thedesigntip #thedailytype #goodtype #tyxca #50words #typeyeah #typism #typetopia #typography #calligraphy #handmadefont #branding #designspiration #typegang #typematters #letters #letteringco #font #luislili

A post shared by Luis Lili (@luislili) on Feb 28, 2018 at 10:57pm PST

Redesigning brands! @adobe @adobe__illustrator . . . . #illustrator #brush #brushpen #brushes #brushlettering #typespire #typesmash #adobeillustrator #strengthinletters #thedesigntip #thedailytype #goodtype #tyxca #50words #typeyeah #typism #typetopia #typography #calligraphy #handmadefont #branding #designspiration #typegang #typematters #letters #letteringco #font #luislili

A post shared by Luis Lili (@luislili) on Mar 2, 2018 at 6:51am PST

Redesigning brands! @puma . . . . #puma #brush #brushpen #brushes #brushlettering #typespire #typesmash #brand #strengthinletters #thedesigntip #thedailytype #goodtype #tyxca #logo #typeyeah #typism #typetopia #typography #calligraphy #handmadefont #branding #designspiration #typegang #typematters #letters #letteringco #font #luislili

A post shared by Luis Lili (@luislili) on Mar 19, 2018 at 6:10pm PDT

Adidas! @adidasoriginals @adidas @adidasmx . . . . #adidas #brush #brushpen #brushes #brushlettering #typespire #typesmash #adicolor #strengthinletters #thedesigntip #thedailytype #goodtype #tyxca #50words #typeyeah #typism #typetopia #typography #calligraphy #handmadefont #branding #designspiration #typegang #typematters #letters #letteringco #font #luislili

A post shared by Luis Lili (@luislili) on Feb 14, 2018 at 9:37pm PST

NMD_R1 @adidasoriginals @adidas @adidas_nmd 👟 . . . . #adidas #brush #brushpen #brushes #brushlettering #typespire #typesmash #nmd #strengthinletters #thedesigntip #thedailytype #goodtype #tyxca #50words #typeyeah #typism #typetopia #typography #calligraphy #handmadefont #branding #designspiration #typegang #typematters #letters #letteringco #font #luislili

A post shared by Luis Lili (@luislili) on May 13, 2018 at 9:12pm PDT

[all images by Luis Lili and featured with permission]

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