Froot Loops Introduces A New Flavor To Its Fans For The First Time In 10 Years

Kellogg’s is introducing a new flavor to its ‘Froot Loops’ cereal for the first time in 10 years.

Starting this summer, the cereal company will be bringing in ‘Wild Berry Froot Loops’ to your grocery shelves. That is not all, this flavor will also feature a new star-shaped cereal among its other loops.

The purple star will be joining the other iconic red, blue and green round-shaped loops. The new flavor is described as “sweet and fruity,” created by perfectly balancing the different tangy and flavorful berry flavors that fans will appreciate.

Senior marketing for Kellogg’s Morning Foods Teresa Lindsey-Houston said, “Our colorful loops are both beloved and iconic, and now fans will have a new way to do ‘Whatever Froots their Loops’ throughout the day.”

“New Kellogg’s ‘Wild Berry Froot Loops’ delivers a wild new fruity taste experience that bursts from the box, no matter when or where it’s opened.” 

On top of the new flavor, ‘Froot Loops’ has partnered with AWAYTOMARS to create a capsule collection for its die-hard fans. You can now showcase your love for the cereal by donning the apparel, which will debut late this summer.

The ‘Wild Berry Froot Loops’ will hit select retailers and grocery stores priced between US$4.69 and US$5.79.

[via PR Newswire, opening image via PR Newswire]

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