How to Use Twitter For Personal Branding and Executive Job Search, Part 2
Twitter can help you connect with the right people, to land a great-fit executive job.
In Part 1 of this 2-part series, I covered:
- The value of Twitter for executive job search,
- How to get started,
- How to follow the right Twitter folks, and
- How to build up your followers.
In Part 2 here, I’m covering:
- Tips on finding potent tweets and retweets,
- Building a Twitter strategy, and
- Staying the course.
Some Ways to Find Potent Tweets and Retweets
Some people, especially those new to Twitter, complain that they don’t know what to tweet, or that they don’t have enough things to tweet regularly.
Here are some places and ways to keep your Twitter stream fresh and relevant:
Set up Google Alerts for the following. Google will email you links when those keywords show up online. Tweet those relevant articles and blog posts.
- Names of the companies you’re targeting
- Names of key decision makers in your target companies
- Key word phrases relevant to your niche (and/or the hashtags you’ve already uncovered)
- Names of your target companies’ relevant products or services
- Names of subject matter experts in your niche
- Names of any people whose radar you want to get on.
Once you’ve compiled a solid list of hashtags you’ll be using regularly, search them on Twitter and retweet the good tweets that contain them.
Along with retweeting the people you follow and others, tweet about your professional accomplishments, whenever you publish something online (relevant news story, blog post, guest blog, article, blog comments, etc.), and select personal victories.
And, of course, regularly send out tweets positioning yourself as a job seeker and stating your value to your target employers, unless you are conducting a confidential job search.
In this case, no tweets that “out” you as a candidate. All of your professional-type tweets should support your personal brand, while supporting your current employer.
Tips For Tweeting To Promote Your Candidacy
- Include your relevant keywords and/or phrases as hashtags.
- If applicable, include a link to further information about you, as you did in your Twitter bio.
- An example of a tweet — #Pharmaceutical #Oncology #Sales and #Marketing #Executive seeking new opportunities https://executiveresumebranding.com/twitter-build-personal-branding-land-job-part-2/
- Change up your tweet to include various relevant hashtags.
- Don’t be overly self-promotional, so that these tweets appear too often in your Twitter stream. Figure maybe every tenth tweet or so.
Save Time By Automating Your Tweets and Shares
There are several apps and automation software platforms you can use to minimize the time you spend on social media.
I use Recurpost. Hootsuite is another popular one.
Give Your Tweets Visual Impact
Include images, photos or videos with your tweets, when possible. People connect better to, and are more positively impacted by, tweets that include some kind of visual.
Many studies have shown that, when an image is paired with content, people retain the information much better, and for a longer period of time.
Build a Twitter Strategy and Stay the Course
If you’re going to use Twitter, do it purposefully, following these imperatives:
Try to tweet at least a few times a day or every other day, to stay top of mind with the people you’re trying to position yourself in front of. Conversely, don’t let yourself get sucked into the Twitter vortex and find you’ve twittered away an hour or more (unless you can really afford the time).
Using one of the automated platforms will greatly help.
Focus on tweeting and retweeting relevant info that reinforces your brand, thought leadership, subject matter expertise, and value to your target market.
Use relevant hashtags whenever possible, but not so many in a tweet that all you see are the hashtag symbols. Use the hashtags your target employers use. It’s best to place hashtags at the end of a tweet.
• Twitter Etiquette
When you retweet people, make sure you include their @Twittername, as a courtesy and so they’ll notice it. Thank people whenever they retweet or @ mention you. Refrain from bad-mouthing employers (or anyone), bad language, and any inappropriate material.
Tweet mostly relevant professional info, but add in some personal, too. Something like a balance of 20-25% personal to 75-80% professional is about right. If you want to do more idle chit chat on Twitter about non-professional matters, it may be best to set up another account with an anonymous name that won’t connect you in any way to your professional account.
At first, you’ll be spending a lot of time building up quality people to follow. Meantime, it takes time to build up quality followers and a long, potent twitter stream, which reinforces your credibility. So, it may be a few months before you see much in the way of results.
All the more reason to follow the networking (online and offline) golden rule, and network even when you don’t need to. Practice “give to get” networking and stay ever-connected to your network. Get going with Twitter well in advance of starting your job search.
More About Twitter and Executive Job Search (at the Executive Career Brand blog)
How a Robust Online Presence Helps You Land The Best Executive Jobs
Twitter vs LinkedIn for Executive Job Search Networking
Twitter Executive Branding Strategy: The Beauty of a Retweet
Twitter Personal Branding Time-Saving Tips
Executive Brand Online Reputation Management: How to Build Your Brand Online
Executive Job Search and Personal Branding Help
Need help with personal branding, your LinkedIn profile, resume and biography, and getting your executive job search on track . . . to land a great-fit new gig?
Take a look at the services I offer, how my process works and what differentiates my value-offer . . . then get in touch with me and we’ll get the ball rolling.
photo by Rosaura Ochoa
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