H&M Debuts Its First-Ever Pride Collection To Support LGBTQ

Image by H&M via PaperMag

Fashion retailer H&M has announced the launch of its first-ever pride-themed collection.

The clothing giant is making history for its brand and this is the first time the company has created something “cohesive” to support the LGBTQ community. The line is set to drop on 31 May, coinciding with ‘Pride Month’, which is usually celebrated in June.

Expect to see tees, crop tops and jeans that have a retro vibe, taking cues from the 1970s. H&M’s Head of Menswear Design Andreas Lowenstam said that H&M believes in equal love, and hopes that those who don the H&M ‘Pride Collection’ will celebrate the same beliefs.

H&M has partnered with Out magazine for its ‘Pride Out Loud’ campaign, and it features pop music artist Kim Petras, model and activist Gabrielle Richardson, and Olympian Gus Kenworthy.

The full collection will be hitting stores nationwide, as well as select stores in Canada and online on 31 May.

Kim Petras for H&M’s Pride Collection 🌈💕🌈💕🌈💕 pic.twitter.com/4MTxJnsJ0c

— Kim Petras UPDATES (@KPetrasUpdates) May 24, 2018

H&M's first pride collection features 'Drag Race' contestant Aja, Olympian Gus Kenworthy and more | https://t.co/UfvEpQGWHR pic.twitter.com/SxA40B0Iv7

— SBS Sexuality (@SBSsexuality) May 25, 2018

@hm heeft voor het eerst een Pride collectie aangekondigd. Samen met @outmagazine heeft de modeketen een speciale advertentiecampagne ontwikkeld met onder andere Aja en Gus Kenworthy..Vanaf 31 mei is de collectie ook te koop in Nederland. 10% van de verkoopprijs gaat naar ‘UN Free & Equal’, het fonds van de Verenigde Naties dat als doel heeft een wereld op te bouwen waarin niemand bang hoeft te zijn vanwege zijn seksuele geaardheid of genderidentiteit. 🏳️‍🌈❤️ #hm #prideoutloud #pridecollection #gaynederland #gaynl #gaynl #gay #gaypride #gaykrant #instagay #outmagazine #gaydutch #dutchgay #lhbt #lgbt

A post shared by gaykrant, (@gaykrant) on May 24, 2018 at 2:15pm PDT

[via PaperMag, opening image by H&M via PaperMag]


You might also like More from author

Leave A Reply

Your email address will not be published.