How to overcome your most stubborn writing challenges

An empty page can feel particularly menacing when you’re a PR pro or
corporate communicator.

Day after day, you’re expected to produce creative and compelling content
that pleases your audience and your bosses.

If the following roadblocks are standing in your way, you’re not alone.
Fortunately, the experts at
the Writing for PR & Corporate Communications Conference

have some tips to power through them:

1.
A shortage of ideas.

Struggling to come up with new story angles? Follow the lead of Cape Cod
Healthcare and use the principles of brand journalism to find fascinating
stories within your own organization.

2.
A distracted audience.

Competing with viral videos can be tough. Sean Brown from McKinsey
recommends focusing on one question: What’s in it for your audience?

3.
A boring or complicated subject matter

How do you make dry topics sound exciting? JoAnna Klein from The New York
Times does careful research to draw out unlikely points of interest.

Join these experts and more in Boston on Aug. 1–2 for a conference filled with ideas to power up
your prose.

You’ll leave with sharpened writing skills and new tactics to break through
even the most daunting challenges.

Put pen to paper with confidence—register today.

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