Plus-Size Model Censures Beauty Cam App For Slimming Her In Unauthorized Photos
Video screenshots via Tess Holliday
In spite of the many beauty campaigns launched to defy “facetuning” and digital alterations of bodies, apps that encourage the warping of photos to “please” society are still aplenty.
Renowned plus-size model Tess Holliday has lambasted one of these apps, ‘PIP CAM’, not only because it promotes unhealthy body images, but also because it used her photos—as well as those of other curvy women—without her knowledge to advertise its features.
The video offers exaggerated previews of what the US$0.99 app might be able to achieve, and shows the women’s bodies being tweaked in one tap to appear much thinner.
The 32-year-old is a known advocate of self-acceptance, and the fact that the app took her images to drastically alter them completely goes against what she stands for.
“An app that has nearly 50,000 downloads was dumb enough to steal photos of myself and two other plus-size women and use them for this nonsense,” she criticized on Instagram.
“First of all, the fact that anyone thinks it’s okay to market this to ANYONE is appalling… Secondly, why is Instagram not regulating the sponsored content like this?”
Holliday also clarified that the app did not seek a partnership with her before proceeding to use her photos, and even if it did, she would have turned it down.
“In a world of paid content, flat tummy teas, appetite suppressing lollipops… it’s important for me to tell y’all that I have and will never partner with a brand or do paid content unless I genuinely use it or would recommend it to my best friend.”
She called ‘PIP CAM’ a “bogus,” and warned that her lawyers were going to take action against it. The app has yet to respond.
An app that has nearly 50k downloads was dumb enough to steal photos of myself & two other plus size women & use them for this nonsense.🙄 I’m sharing this because I wanna address a few things. First of all, the fact that anyone thinks it’s ok to market this to ANYONE is appalling, but like, come on y’all 🤦🏻♀️ Secondly, why is @instagram not regulating the sponsored content like this? In a world of paid content, flat tummy teas, appetite suppressing lollipops (so many 🙄) its important for me to tell y’all that I have & will never partner with a brand or do paid content unless I genuinely use it or would recommend it to my best friend. I’ve been offered crazy amounts of money to sell y’all all kinds of things like teeth whitening (that doesn’t work), weight loss products (that are dangerous), etc., but that’s me- to each their own 💁🏻♀️ Lastly never let anyone make you feel like you need to alter your appearance or who you are. You are enough. You are worthy of love in your current body, whatever that body looks like. As for this bogus app, my lawyers will be sliding in your DM’s boo✌🏻#effyourbeautystandards
[via INSIDER, cover image and video via Tess Holliday]