10 outstanding social media tools for your nonprofit

Does trying to manage all your social media accounts feel like running on a
hamster wheel?

You’re not alone—nor are you without help.

Try these 10 social media scheduling and management tools to optimize your
workflow and save time:

1. Hootsuite

is one of the most popular and widely used social media management tools,
due to its ease of use, accessible pricing and variety of features.

Key features:
Hootsuite allows you to manage your presence from all major social networks
from one dashboard. It also offers integrations with several other
platforms. Hootsuite enables you to
schedule up to 350 social media posts at once. You can also
schedule Instagram posts, including re-grams.

Add the Hootsuite button into your browser, so you can schedule a tweet,
Facebook post or LinkedIn post with one click.

Free for one individual user and three social media profiles. Paid plans
are available if you want to add team members or profiles. Hootsuite offers 50 percent off all its
plans for nonprofits.

[EVENT: Learn social media secrets from TED, Microsoft, Starbucks and more.]

2. Buffer

is a wildly popular social media scheduling tool. Buffer’s blog is also chock-full
of helpful tips and tactics.

Key features:
You can schedule posts on all major social media networks, access analytics
and reports, and use the browser extension to quickly and easily add
content to your queue.

You can schedule retweets that look great and pull in the original photo.
Buffer integrates with Twitter, and you can spread scheduled retweets
throughout the day or week.

Free for one individual user per network on the Individual plan. Note that
Pinterest is not included in the free plan. Like Hootsuite, paid plans are
available if you choose to add team members or profiles. Buffer offers
50 percent off all its plans for nonprofits.

3. Later

If you are a heavy Instagram user and you want to build your community and
engagement on that platform, then Later is
for you.

Key features:
You can plan and schedule posts in a visual calendar view, which is ideal
for the visually inclined. You can also preview posts just as they will
appear. With the Visual Instagram Planner, you can see your entire feed on
desktop and mobile, which helps to create a consistent look and feel, as
well as planning longer campaigns.

Free for one individual user per network on the Individual plan, with a
limit of 30 Instagram posts per month. Through the Later for Nonprofits
Program, it offers a
50 percent discount on an annual subscription for the Premium plan to qualifying nonprofits.

4. ViralTag

If your nonprofit has active accounts on Instagram and Pinterest and you
want to create and share more visuals, check out ViralTag.

Key features:
As with many social media scheduling tools, you can manage multiple social
networks, schedule unlimited posts, recycle evergreen content, collaborate
with a team, and analyze performance. What’s special about ViralTag is its
“visual marketing calendar,” through which you can create and schedule
multiple Pinterest pins and Instagram posts.

Fourteen-day free trial. Individual accounts start at $24 per month. There does not
seem to be specific information about nonprofit discounts on the website,
but its competitors all offer this perk, so try contacting a rep directly
to ask about a discount.

5. SocialOomph

offers affordability and ease of use for the non-techie, a huge plus for
many nonprofit social media managers.

Key features:
If you use Twitter often, SocialOomph has many features that can maximize
productivity and engagement, including the ability to schedule unlimited
tweets, track keywords, save and reuse drafts of posts, and check DMs on
multiple accounts.

All Twitter features can be used on the free plan. To sync more social
media accounts, you must sign up for its Professional plan, which is $17.97
every two weeks. As with ViralTag, try contacting a rep directly to ask
about a nonprofits discount.

6. PostPlanner

is a great way to schedule and monitor the content you create yourself and
to discover, curate and share outside content.

Key features:
PostPlanner helps you discover content through its recommendations, and it
lets you customize your publishing calendar, incorporating original posts
as well as curated content. Other features include Canva integration for
sharing infographics and visuals, GIF creation and sharing, and recycling
evergreen posts.

Starts at $3 per month for
three profiles and 30 posts per day. Check directly about nonprofit

7. Crowdfire

This helps you cull Twitter followers to make sure you’re not following
outdated accounts. With over 19 million users, it is one of the most
popular social media management platforms.

Key features:
Beyond searching other Twitter accounts to see whom they follow, you can
unfollow inactive accounts, search for relevant articles, automatically
share your blog posts, and customize each post for particular social media

The free plan lets you connect one account per social network, with up to
10 schedule posts per account per month. Paid plans start at $4.99 per
month. Check directly about nonprofit pricing.

8. Loomly

A recent addition, Loomly was created
by frustrated social media managers who couldn’t find a tool they liked.

Key features:
Create and manage social media calendars from one dashboard, get real-time
analytics on each post with its Live Post Analysis, and submit posts for
approval to a team member. You can also schedule posts in Loomly, or you
can integrate with Hootsuite or Buffer.

Plans start at $15 per month
and include 10 social profiles, unlimited calendars, posts and file
uploads. You also receive post ideas, live analysis, approval workflow and
basic analytics. Loomly offers a 50 percent lifetime discount upon
presentation of a copy of an IRS determination letter or any equivalent
document. Email contact@loomly.com to apply.

9. Sprout Social

Sprout Social, launched in 2010, is one of the most trusted social media management
tools. Team Sprout maintains official partnerships with LinkedIn, Facebook,
Twitter, Instagram, Google+ and more.

Key features:
With the “Social Inbox” you can manage all the direct messages that your
brand receives. You can also schedule and publish posts across networks and
across devices and collaborate on content planning. The higher-level plans
even offer presentation-ready reports, so you can wow your executive

Sprout Social is the most expensive option on this list, but it has the
most features. All plans include a free 30-day trial, but after that they
start at $99 per month. They do offer nonprofit pricing with qualifying
501(c)3 documentation. To learn more about their pricing structure for
nonprofits, email sales@sproutsocial.com.

10. SmarterQueue

is easier to use than other platforms, as well as having more customization
and integration, with additional apps and social networks.

Key features:
As with 99 percent of the platforms detailed in this article, you can
schedule your posts, analyze competitors and find great content to share.
You can recycle your evergreen content, and, according to its website, “get
all of your social media posts scheduled in 1 hour per month.” What’s not
to love about that?

The Solo plan is $16.99 per month, and you get all the features listed
above, plus four social media profiles and 10 posts per profile per day.
Registered charities, nonprofits, schools, universities and students in
full-time education get
50 percent off any plan.

Julia Campbell

is a strategist for nonprofit digital marketing and online fundraising.
A version of this post first appeared on

Wild Apricot

(Image via)


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