Art Director Shares How To Create Portfolios That Won’t Strain Hirers’ Eyes



Screenshot via Domareen Fox

After looking through 120 portfolios in a day, Domareen Fox—Art Director at Ireland-based Lighthouse Studios—decided to write a crash course via Twitter showing how creative professionals can produce effective yet succinct portfolios.

Fox, who has worked with brands like Disney and Nickelodeon, says recruiters should be able to review your portfolio in just two to four minutes. As such, it should be kept as concise as possible and feature only your work. “When you send group projects, it’s so hard to see what YOU did.”

Simple things like overloading hirers with irrelevant projects can also seriously hinder the reviewing process. “If you’re applying for a specific role but send me to the homepage of your website which has links to multiple disciplines or projects, I may not see the work you intended me to see for the specific role,” she adds.

Check out more tips on fine-tuning your portfolio in the thread below.

reviewed 120 portfolios today. Eyeballs 🔥🔥🔥
Some very general notes & reminders on portfolios, A THREAD. pic.twitter.com/GhMlhfBFjj

— Domareen Fox (@DommiFox) June 1, 2018

please send a showreel/portfolio with JUST your work. When you send group projects, it's so hard to see what YOU did. if you must send group work, please clearly label the work you contributed

— Domareen Fox (@DommiFox) June 1, 2018

If you're applying for a specific role but send me to the home page of your website which has links to multiple disciplines or projects, I may not see the work you intended me to see for the specific role.

— Domareen Fox (@DommiFox) June 1, 2018

I spend an average of 2-4 minutes on a portfolio. is it concise, clear and easy to view?

— Domareen Fox (@DommiFox) June 1, 2018

If I can just scroll or arrow key at ease through your portfolio, I'm more likely to stick around and view it all. Clicking into images and out and through multiple pages costs time.

— Domareen Fox (@DommiFox) June 1, 2018

Social media is a great platform for portfolios, but they can often be blocked on studio networks, consider dedicated folio sites or a personal domain to avoid that risk!

— Domareen Fox (@DommiFox) June 1, 2018

Organise your work! I often find myself scrolling from reels to design and into a page of boards with no link between them whatsoever. It's often too much to process.

— Domareen Fox (@DommiFox) June 1, 2018

have a portfolio layout that displays your work best. lots of tiny thumbnails on one page can be overwhelming.

— Domareen Fox (@DommiFox) June 1, 2018

Try to keep the bg of your portfolio neutral too, it's hard to pass colour judgement on your work if my eyes are contending with 50% acid green empty space

— Domareen Fox (@DommiFox) June 1, 2018

[via Domareen Fox]

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