9 social media updates for PR pros to use

Social media updates look good for marketers.

If you’re keeping up with social media news and trends, you know there are
a lot of things happening. Facebook, Instagram and Snapchat are all rolling
out updates.

Here are nine social media features marketers should know:

Facebook

As a result of the Cambridge Analytica scandal, Facebook is trying a few
things to win back its users’ trust. New offerings include the option to
clear your history, a crisis response center and an investment in its
developer community.

1.
Clear history’

Users will be able to click a button and all the activity Facebook has
stored for their personal account will disappear.

2.
Improved crisis response

Facebook plans to add pages like Safety Check, Community Help and
Fundraisers to allow people to share real-time updates on crises and
support each other more easily during a crisis.


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3.
Developer community oversight

Facebook is re-opening its app-review process to make it more comprehensive
and ensure that each API or third-party app is valuable and builds trust
with its users.

Facebook and Instagram marketing updates

4.
Sharing to stories

Facebook and Instagram are integrating with outside apps such as Spotify,
SoundCloud and GoPro. For example, users can now instantly share a song
they are listening to directly to their Facebook or Instagram stories.
People already do this, but now it’s easier and faster. Plus, your
followers can open the song directly from your story. If you’re a business,
consider sharing songs or content that support your company’s mission and
relate to your followers. Learn more about it
here.

5.
Groups

Facebook plans to make navigating through your existing groups easier, and
you’ll be able to discover and join new groups all in one place.

How does this benefit businesses? You could discover and organize groups
relevant to your industry or business. By joining the conversation in
groups in your industry and positioning yourself as a
thought leader, you can increase brand awareness, credibility and trust. Consider adding
this tactic to your
content marketing campaign.

6.
New ‘Explore’ page

Instagram is redesigning its
Explore page  so it will be organized by topic channels based on a user’s interests,
helping consumers easily find relevant content. This could be great for
businesses on Instagram because people could easily discover your page if
your content matters to them.

7.
AR Camera Effects

You’ve probably noticed the proliferation of augmented-reality (AR) face
filters. Does anybody even post a selfie without one anymore? What’s new is
creators and brands can design unique, interactive camera experiences that
include face filters and world effects for their followers in
Instagram and Facebook Messenger. It’s a fun, engaging way to advertise your brand and increase your
following.

Snapchat marketing ideas

Snapchat also has new features to think about for your business.

8. ‘Unskippable’ ads

According to
Business Insider, Snapchat will be making changes to its ad strategy after the platform
remained unprofitable in the last quarter of 2017. If you’re on Snapchat or
advertise on Snapchat, you know how easy it is to immediately skip an ad
within a second of seeing it. This month, Snapchat is testing six-second
“commercials” that can’t be skipped. If the test is a success, advertising
on Snapchat could be worth the investment.

8.
Augmented reality
lens studio

Users have been able to create their own AR experience on Snapchat since
December when the platform released
Lens Studio. There are 70 million Snapchatters who play around with AR experiences in
Snapchat daily, and the average user spends around three minutes each day
exploring different filters and lenses.

Marketers can take advantage of this by developing interactive and
shareable lenses to increase brand awareness and sales. According to
Snapchat and Nielsen Brand Effect Services, advertising campaigns with Lenses result in, on average, a 19 point lift
in ad awareness and a 9 percent sales lift delta as measured by third-party
partners.

Will you consider using any of these social media updates to your
advantage?


Leah Brown is an account executive with S&A Communications. A
version of this article originally ran on the
S&A Communications blog.

(Image via)

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