Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

The digital communications and social media industries are always changing.
Those who innovate stand out. We searched for the most talented and
creative campaigns across a variety of industries. More than 100
organizations shared their success with us. We’re excited to announce PR
Daily’s 2018 Digital PR & Social Media Awards finalists. Stay tuned for
our winners announcement in late June.

DIGITAL AND SOCIAL MEDIA ACTIVITY

Blog

  • Premier Health Now, Premier Health
  • Cision Blog, Cision
  • Build Awareness with Ghostwritten Physician Blogs, Aha Media Group with
    Inova
  • Ferrovial Content Strategy on Blog, Ferrovial
  • Transform, Microsoft
  • Davey Tree Blog, Davey Tree

Contest or Game

  • #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership
    with NASDAQ
  • Fan Favorite Song Giveaway: Launching the Special Edition M50xRD
    Headphones, lotus823 and Audio-Technica
  • Why I Code, Oracle
  • ePromos for Good/Giving Tuesday 2018, ePromos Promotional
    Products/Motivators

Digital Product or Service Launch

  • Nissan Presents the Bloggin’ Mamas Safety Academy, Nissan North America
    with The Allen Lewis Agency

Live Chat, Stream or Hangout

  • Noble Energy Livestream of the Greeley Stampede Parade, Noble Energy and
    CenterTable
  • Imagine the Future, Dassault Systèmes 3DEXPERIENCE® Forum, Racepoint
    Global and Dassault Systèmes
  • WeAreCisco Employees LIVE on Facebook, Cisco

Microsite or Custom Website

  • A Watershed Moment: Inside Microsoft’s Smartest, Greenest Office Yet,
    Microsoft Story Labs
  • Microsoft Stories, Microsoft
  • Path to the Inbox Interactive Game, Return Path
  • Customer Interconnection Tool, Hawaiian Electric, Hawai‘i Electric Light
    and Maui Electric (The Hawaiian Electric Companies) with Donna Mun
  • Digital Transformation of Sales, Microsoft

Podcast

  • Market Boldly Podcast, Katrina Olson Strategic Communications
  • Martinis & Murder Podcast, Oxygen Media
  • .future, Microsoft Story Labs

USE OF DIGITAL AND SOCIAL MEDIA FOR…

Brand Awareness

  • #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership
    with NASDAQ
  • Zendesk’s 10-Year Anniversary Campaign, Zendesk
  • Australia Food and Wine, Tourism Australia
  • From Me to We, March Communications and YO Sperm Test
  • CareSource of Georgia Facebook Page Launch, CareSource

Cause Advocacy

  • Kiss This 4 MBC, Biosector 2, a Syneos Health company and Novartis
    Oncology
  • Toilet Talks, GMMB and PATH
  • Let’s Check In, JPA Health Communications and Center for Eating Disorders
    at Sheppard Pratt
  • Speaking Up for Speech Pathologists: Using Digital Storytelling to Spread
    the Word on Communication Access, Pesel & Carr and Speech Pathology
    Australia
  • Anything But Sorry, FCB and Canadian Down Syndrome Society (CDSS)
  • #LetsTrumpAddiction, CURA Strategies and Advocates for Opioid Recovery
  • MedAccess PA, MedAccess PA/ WordWrite Communications

Community Engagement

  • CMO Predictions, PAN Communications
  • Windsor Court Geofilter Engagement Campaign, DEVENEY and Windsor Court
  • Coder’s Kitchen, Oracle
  • Ferrovial Content Strategy on Blog, Ferrovial
  • SEMrush Easter Egg Hunt, SEMrush
  • ND-LEEF #EagleCam, Notre Dame Research and Notre Dame Linked Experimental
    Ecosystem Facility (ND-LEEF)

Content Marketing and Brand Journalism

  • Ferrovial Content Strategy on Blog, Ferrovial
  • Tourism Australia: Luxury, Tourism Australia
  • Premier Health Now, Premier Health
  • BirdDogHR Content Marketing Campaign, RelationEdge Digital Agency and
    BirdDogHR

Crisis Communications and Reputation Management

  • Bright Lights Windsor, City of Windsor
  • Pension for Life, Stiff with Veterans Affairs Canada
  • Hillsborough County Crisis Communication During Hurricane Irma,
    Hillsborough County, Florida/Communications & Digital Media
  • Surviving the Social Storm: Entergy’s Response to Hurricane Harvey,
    Entergy

Event Promotion

  • Book Launch, Palm Beach: The Essential Guide to America’s Legendary
    Resort Town, DEVENEY and Rick Rose
  • 2018 World Economic Forum–#DavosSquad, Mercer
  • Amplification, Awareness and Cisco Live Buzz, Cisco Live, Cisco Systems
  • ChefsGiving: Raising Funds for Those Devastated by Northern California
    Wildfires, Ellipses Public Relations, Inc. and ChefsGiving
  • Lucky 13: A Record-Breaking Year for the Richmond Folk Festival, VANCE
    and Venture Richmond Events

Employee Retention and Recruitment

  • #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership
    with NASDAQ
  • Social Media Ambassador Program, VSP Global
  • Post-Merger Communications Campaign, Dell EMC Education Services
    Communications Team
  • Social Ambassador Program, Cisco Digital Marketing at Cisco Systems, Inc.

CAMPAIGNS

Email Marketing Campaign

  • Mark’s Email Marketing 2018, Mark’s

Health Care Marketing Campaign

  • Be Certain, Racepoint Global and Gamma Medica
  • Jenny’s Journey, Premier Health
  • Kiss This 4 MBC, Biosector 2, a Syneos Health company and Novartis
    Oncology

Influencer Marketing Campaign

  • DCTA State Fair of Texas Influencer Marketing Partnership Leads to
    Contest Success, Denton County Transportation Authority
  • Influencing the Path-to-Purchase, Women’s Marketing x jane iredale
  • Destiny 2’s 2017 Influencer Campaign, Activision and PMK•BNC
  • Cisco Live—Amplification Through Influencers, Cisco Live, Cisco Systems
  • Sony Alpha Imaging Collective, Sony Electronics

Media Relations Campaign

  • SafeWise—”Safest Cities,” Clearlink
  • Destiny 2’s 2017 PR Campaign, Activision and PMK•BNC

Multichannel Campaign

  • Build vs. Buy: You Don’t Need To Be an 800lb. Gorilla, Red Lorry Yellow
    Lorry and Edgeware
  • Hurricane Harvey Response, VSP Global
  • Circles, FCB and Levi’s
  • Australia Food and Wine, Tourism Australia
  • Email University, Return Path
  • Mark’s Well Worn, Mark’s and Touché!, Veritas, Brookline

Public Relations Campaign

  • Destiny 2’s 2017 PR Campaign, Activision and PMK*BNC

Social Media Campaign

  • Jenny’s Journey, Premier Health
  • Dexcom’s Call of the Warrior Campaign, Dexcom, Allison+Partners, Marcus
    Thomas, Mirum
  • Renewable Natural Gas (RNG), FortisBC
  • Cisco Live—Amplifying the Customer Experience, Cisco Live, Cisco Systems
  • Ferrovial Content Strategy on Blog, Ferrovial
  • DMU Peer-to-Peer Project, De Montfort University Leicester

Specialty Campaign

  • #GiveAToast, Community Toronto and Canadian Tire
  • “Live Boldly. Prepare Accordingly.” Racepoint Global and Massachusetts
    Association of Insurance Agents
  • Animas® Twitter Campaign, Agency 451 and Omnipod
  • Opioid Awareness: Know the Dangers, Russell Herder and Minnesota
    Department of Human Services
  • Nurse Staffing Quiz, AMN Healthcare
  • LTPA “3 Perfect Days,” DEVENEY and Louisiana Travel Promotion Association
  • Why Article 14, JPA Health Communications and Global Bridges

Viral Campaign

  • HighSpeedInternet—2017 Outreach

USE OF…

Facebook

  • Aflac and the Power to Do Good, Aflac

Instagram

  • #IAmAdvocate, Advocate Health Care

Snapchat

  • The Zendesk Snapchat Channel, Zendesk

Twitter

  • Cisco Live—Brand Awareness and Customer Loyalty, Cisco Systems

Video

  • Efron Brothers “Tested Tough,” PMK•BNC and Columbia Sportswear
  • LEARN GIVE SHARE, Adventist Health Simi Valley

GRAND PRIZE

Digital PR Campaign of the Year

  • Anything But Sorry, FCB and Canadian Down Syndrome Society (CDSS)

Social Media Campaign of the Year

  • #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership
    with NASDAQ
  • China Students Education Support Award, Color, Way of Love, Nippon Paint
    China
  • Ferrovial Content Strategy on Blog, Ferrovial

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