KFC announces meatless offerings in U.K.

Is it still KFC without the chicken?

The U.K. arm of the storied fried chicken chain is putting the idea to the
test with a meatless offering that promises all the secret herbs and spices
without the company’s best-known ingredient.

The company is touting the move as an attempt to offer a healthier,
lower-calorie option for diners who are increasingly avoiding traditional
fast-food fare.


As fast food chains scramble to provide healthier alternatives to
traditional menus known for high caloric fries and sugary sodas, KFC U.K.
its plans to add vegetarian fried chicken to the registry.

The creation of a new
meat-free, chicken-inspired option is part of KFC
U.K.’s mission to cut their calories per serving by 20%. The chicken chain
also plans to introduce a variety of meals under 600 calories by 2020.

The company turned to its head of food innovation, nutritionist Victoria
Robertson, to explain the company’s plan for its creation.

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The Mirror wrote

Victoria said: “We know people are more passionate than ever about eating
well, and we face a big challenge in shifting their perceptions of what we

“We’ve done it before, though—the success of our Riceboxes has shown that
our fans will go for lighter options from us.

“That said, we know any new menu and recipe changes will have to be just as
tasty as today.

“It’s a tricky challenge, because our fans absolutely love our Original
Recipe chicken, and we won’t be changing the Colonel’s secret recipe of 11
herbs and spices.

“This is about providing choice, and offering delicious, signature KFC
taste that just happens to be lighter.”

KFC is not the only company looking to shake up its established menu.

Fast Company

This is certainly surprising news for a global food chain that’s predicated
on serving fatty meat. At the same time, vegetarian alternatives may now
finally become more standard for larger restaurants. Taco Bell, for
instance, has long offered beans as a vegetarian filling. Other big chains
like Burger King have offered veggie burger alternatives. And most recently
Shake Shack has gone beyond its cheese-filled mushroom burger by testing
out a new
beet-based veggie patty
that can be served vegan.

In the U.S. market, KFC has no plans for meatless chicken offerings “at
this time,” however food industry experts say vegetarianism is on the rise
and the restaurant industry is looking to meet changing demand.

USA Today

Orlando-based global restaurant consultant Aaron Allen predicts large
restaurant companies increasingly unveil more vegetarian options, like

“How sharply has vegetarianism increased in the U.S.? Double and triple
digits,” he said. “We’re talking about millions of people dramatically
changing their diets. Chains will take note of that and change their menu

Vegetarians on Twitter rejoiced at the news, seeing it as a sign of a
changing world.

Others were skeptical of meatless chicken’s culinary potential:

Still others poked fun at the placement of modifiers:

What do you think of KFC’s announcement—and the future of fast food—PR Daily readers?

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