Diversity Will Not Save Your Business

Penguin Random House UK released a statement about their diversity goals. They state (bold in the original):

To better understand how our actions are making a difference in the long term we need to better understand the diversity of the authors we publish and the people we hire, and how this changes over time.

That’s why we want both our new hires and the authors we acquire to reflect UK society by 2025. This means we want our new authors and colleagues to reflect the UK population taking into account ethnicity, gender, sexuality, social mobility and disability.

Sounds great, right? But, this is a business. Do readers care about the ethnicity, gender, sexuality, social mobility, and disability of the authors and staff?

Would you buy a book simply because it was written by someone in the proper category? You might, but you wouldn’t buy a second by the same author if it wasn’t a good read. Diversity is a good thing because it helps you understand more people, and hopefully reach wider audiences. It’s not something that magically fixes your business.

Likewise, California is considering legislation that requires all corporate boards to have at least one woman.

To keep reading, click here: Diversity Will Not Save Your Business

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