Holding All the Cards: MOO’s Award Winning In-House Design
Don’t miss the extended deadline! Last chance to show off your in-house team’s best work!
As a company best known for creating other peopleâ€™s beautiful business cards, the MOO teams wanted to make sure their own cards were no less impactful. â€œWe were tasked with making cards that were very â€˜MOOâ€™ while also appealing to and working for employees, at all levels, across the entire businessâ€”from sales to customer service, and from the U.S. to the U.K. and Australia,â€� says global creative director Brendan Stephens.
The MOO team was inspired to rethink traditional business aphorisms by injecting a dose of humor and humanity into them. The result is a set of vibrant and unexpected business cards, available in 19 different designs, each featuring bright colors and the companyâ€™s own take on common and clichÃ©d business maxims through amusing messages hidden in the spot gloss (or gold foil) finish.
â€œThe main challenge of this project was creating a set of business cards that represented our wide-ranging teams â€¦ as well as the many different personalities within the company,â€� Stephens says. â€œPlus, itâ€™s what we do! They had better be pretty damn great!â€�
The creative team began by interviewing colleagues across the business to understand their needs, their goals and what they would be proud to hand out. â€œWe heard that people wanted their new business cards to be conversation starters, to represent our love for great design, to showcase MOOâ€™s paper stocks and finishes, and to tie into our mission and values,â€� Stephens says.
â€œThey also loved our brandâ€™s wit and humor, but not everyone in the business felt that they could â€˜pull it off â€™ themselves, so we knew we had to find a balance between representing the brand while also representing the individual,â€� he continues. â€œWe realized we would need a flexible solution that would allow each employee to really make the cards their own.â€�
To that end, MOO used its proprietary Printfinity technology, which allows customers to print a different design on the back of each card in one pack, so employees could choose the phrases that resonated with themâ€”ultimately creating a completely personalized pack.
â€œI loved the concept and the execution on this one,â€� says judge David LesuÃ©. â€œThe idea showcases the capabilities of the product without feeling heavy-handed. The copywriting is immediately relatableâ€”with a twist that keeps each phrase from sounding trite. Itâ€™s light, cheeky and fun.â€�
Title MOO Business Cards | Company/Organization MOO Print Ltd., London; www.moo.com | Creative Team Millie Davies, Tara Bouley, Lisa Campana, Leona Ford, Brendan Stephens
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