Huawei Gets Called Out For Using Artist’s Work As Smartphone Launch Backdrop

[Click here to view the video in this article]

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Image via The Rusted Pixel (CC BY-NC-ND 4.0)

Notched smartphones aside, Huawei is in the spotlight for using an artist’s project as its background at a phone launch.

On Wednesday, Ireland-based freelance 3D artist Paul McMahon, who goes by the alias The Rusted Pixel, took to Twitter to call out the Chinese tech giant out for featuring his collection, comprising short animations, without permission at its Nova 2S event in December.

Performing in front of his work was a group of singers from a Chinese reality show, whose name is loosely translated to mean “naturally excellent.”

The artist has turned to the internet following futile attempts to get in touch with the company.

“When a company like Huawei steals your work and uses it to promote their new Nova 2S and ignores all your means of contacting them,” he wrote. “Feeling pretty powerless so taking to Twitter to help.”

The original project, titled All The Things, took McMahon and his collaborator, designer Chris Guyot, 14 months to create—“and they just stole it.” It also features a sketch from Californian concept artist Yoshi Yoshitani, who gave the duo the green light to use her illustration.

Regrettably, McMahon told Yoshitani, “I doubt you would be too happy to see your work used to promote an event like this when you kindly said I could model your sketch.”

All The Things is a motion graphic compilation of “individual narratives” that take on a cohesive style, McMahon described. The animation was screened at several festivals this year, including the Berlin Flash Film Festival and the International New York Film Festival.

See the original video, along with footage of the Huawei event, below.

When a company like @Huawei steals your work and uses it to promote their new Nova 2S and ignores all your means of contacting them. Feeling pretty powerless so taking to Twitter to help. This project took 14 months to create and they just stole it. pic.twitter.com/dy08kTS2Fn

— The Rusted Pixel (@therustedpixel) June 6, 2018

So, again, i don't know how to use Twitter much so here is the video evidence. pic.twitter.com/yvfIErnceU

— The Rusted Pixel (@therustedpixel) June 7, 2018

That reminds me actually, these designs were all my own apart from two. The city model is a sketch by @yoshisquared. I doubt you would be too happy to see your work used to promote an event like this when you kindly said I could model your sketch.

— The Rusted Pixel (@therustedpixel) June 6, 2018

[Images by The Rusted Pixel]

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