UI Breakfast Podcast. Episode 112: Optimizing SaaS Trials with Alli Blum

Portrait of Alli Blum

Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You’ll learn how to define the user’s path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.

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Show Notes

  • Alli’s consulting website
  • NomNom — Alli’s favorite tool for aggregating customer feedback and user research
  • Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
  • Putting the (Onboarding) Cart Before the (Product) Horse — slides from Alli’s talk at MicroConf 2018
  • The Sustainable SaaS: What Permaculture Can Teach Us About Building Software — Marie Poulin’s talk recap from MicroConf 2018
  • Inside Growth at Wistia: The Process Behind Our A/B Tests — an article by Andrew Capland how they’ve ran over 150 A/B tests to improve their conversion rates
  • Recommender system (recommendation engine) — a Wikipedia article
  • Get Alli’s free course on SaaS trial optimization
  • Follow Alli on Twitter: @AlliBlum

Today’s Sponsor

This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.

Interested in sponsoring an episode? Learn more here.

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