Infographic: When will your social media post perform the best?

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Posting great content does you no good if nobody sees it.

Social media channels are not one-size-fits-all. Just as different content
types excel on varying platforms, the times and days of the week you post
to your social media accounts can account for big variations in
performance.

Though best practice is to use analytics tools to monitor when users are
engaging with your content, an
infographic
from Oberlo shares guidelines for the
ideal times to post on some of the major social media channels.

For example, Saturdays and Sundays are the worst days to post on Twitter,
but the best for Pinterest, according to the infographic.

[RELATED: Learn social media secrets from TED, Microsoft, Starbucks and more at Amazon HQ.]

Other insights include:

  • The best time to post on Instagram is between 11 a.m.–2 p.m. (lunch time)
    and 7–9 p.m.
  • Facebook gets the best engagement from 1–4 p.m. because workers tend to
    check it during down time at work.
  • Tuesday—Thursday from 11 a.m. 10–11 a.m. tend to be the best hours to
    post on LinkedIn because it’s used by recruiters and salespeople during
    business hours.

Check out the full infographic below to glean more insight into the best
times to post your content on Facebook, Instagram, Twitter, LinkedIn,
Pinterest and YouTube.

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