PANTONE Introduces 203 New Colors To Meet World’s Growing Desire For Vivid Hues

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Image via PANTONE

As social media continues to drive people to stand out, PANTONE is seeing a demand for brighter, extra brilliant colors. Though, as it stands, not all mediums are able to carry such intense hues.

The color authority has just introduced 203 new colors for textiles in the athleisure and swimwear markets—which seem to be faring impressively these past years—as well as the sleepwear, fashion accessory, and home furnishing industries.

The new swatches, which range from “timeless neutrals” to “eye-popping neons,” are curated for polyester—an increasingly popular textile alongside cotton. The colors are also built to stand out in polyblends and other synthetic materials.

“[T]here is an increasing desire for more saturated colors; colors beyond those formulated for natural fibers; colors whose appearance displays greater hue intensity…” describes PANTONE.

“These 203 colors are of a distinct difference from our cotton formats; displaying a color depth best achieved with a non-cotton-based textile dyed system. There are many colors in our new polyester collection that could not reproduce on cotton with the same degree of clarity or intensity.”

Have a preview of some swatches and get the full collection of 203 new color standards on the PANTONE site.

Jump into 203 new colors on polyester with new Pantone Polyester Standards, the latest addition to the Fashion, Home + Interiors System. These products can be used for color management in polyester, poly-blends and other synthetic materials, ideal for athleisure, footwear, swimwear, sleepwear and the home and fashion accessories markets. Uniquely curated for polyester materials, the new colors range from timeless neutrals to eye-popping neons, that are not available in the existing cotton library.

A post shared by PANTONE (@pantone) on Jun 21, 2018 at 6:29am PDT

Image via PANTONE

Image via PANTONE

Image via PANTONE

Image via PANTONE


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