Wake-Up Call: Amazon spends massively on ads now, and other news to know today

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: The Cannes Lions International Festival of Creativity is over, to the relief of everyone who was not on the French Riviera last week. (To those who were: Thanks for sharing all your beach photos on Instagram!) Editor Brian Braiker has the final word from Ad Age on the festival: The event was shorter, agencies sent fewer people, and there was a feeling of getting back to business. As he writes, “This was the Diet Coke of Cannes: slimmer, caffeinated, slightly less bad for you.”

Prizes: Who won what? The Ad Age list of Grand Prix is here. The big winner was the “Palau Pledge,” from Host/Havas, which Ad Age’s Ann-Christine Diaz described as “a tourism campaign that doubled as an environmental preservation effort.” It was also huge publicity for the tiny Pacific Ocean nation of Palau (population 21,400.)

La fin: ICYMI, Omnicom was Cannes’ holding company of the year, ending WPP’s seven-year streak. Read more on that from Diaz and Megan Graham. And that’s it for Cannes news. Moving on

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