Lupita Nyong’o Goes Barefaced In Calvin Klein’s Latest Fragrance Campaign
Calvin Klein has partnered with Irish actress Saoirse Ronan and Oscar winner Lupita Nyong'o for its latest fragrance campaign.
The brand described both actresses as talented individuals with creative minds and strong characters.
The campaign—directed by artist Anne Collier and created by Chief Creative Officer Raf Simons—champions strong women and celebrates powerful women of contemporary culture. Nyong'o and Ronan are featured in color alongside monochromatic photos of iconic women who have inspired them.
Nyong'o is beautifully positioned next to cropped images of Katharine Hepburn and Eartha Kitt, while Ronan stars alongside Sissy Spacek and Nina Simone.
Simons explained that Calvin Klein wishes to place the “concept of plurality center stage” through this fragrance. The campaign supports femininity and encourages women to muster the power to create their individual identity. Calvin Klein Women represents strength, freedom of expression, and the notion that being a collective is as important as being an individual.
A celebration of women, by women. The CALVIN KLEIN WOMEN fragrance campaign features two actresses helping to shape a profound new landscape: @Lupita_Nyongo and Saoirse Ronan.
See the full campaign at https://t.co/PRCDXsANnD. #IAMWOMEN #CALVINKLEIN pic.twitter.com/ig6Dn9aXOg
— CALVIN KLEIN (@CalvinKlein) July 16, 2018
CALVIN KLEIN WOMEN. A woody floral as varied as the women who inspire it, built around three core ingredients: delicate orange flower petals, fresh eucalyptus acorns, and rich Alaskan cedarwood.
Available now: https://t.co/it8C1x5kwP. Who are your women? #IAMWOMEN #CALVINKLEIN pic.twitter.com/ia9xSkYwv8
— CALVIN KLEIN (@CalvinKlein) July 16, 2018
Introducing CALVIN KLEIN WOMEN, the new #fragrance for us. Featuring Saoirse Ronan; the campaign celebrates the young icons of today and women of the past who are inspiring the next generation.
Who are your women? See more: https://t.co/ca3FOgkSIl #IAMWOMEN #CALVINKLEIN pic.twitter.com/DWlBonMsdP
— CALVIN KLEIN (@CalvinKlein) July 16, 2018
Introducing CALVIN KLEIN WOMEN, the new #fragrance for us. Featuring @Lupita_Nyongo; the campaign celebrates the young icons of today and women of the past who are inspiring the next generation.
Who are your women? See more: https://t.co/pJ7oHg90pA #IAMWOMEN #CALVINKLEIN pic.twitter.com/Da1cJAe7Vb
— CALVIN KLEIN (@CalvinKlein) July 16, 2018
[via Independent, opening image via Calvin Klein]