“How I Work”: Neal Schaffer, CEO of Maximize Your Social @NealSchaffer #HowIWork – Info Sales

By Matt Heinz, President of Heinz Marketing

Are you like me and enjoy “How I Work” from Inc Magazine as well as via Lifehacker?

We have our very own series, going strong a few years now.  We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature Neal Schaffer, CEO of Maximize Your Social and author of numerous books on social and digital sales best practices. Neil is also on the faculty of Rutgers University’s Business School and is a frequent speaker on social selling best practices.

Here in his own words is how he does it.

Location: Irvine, Orange County, California, USA
Number of unread emails right now? 0
First app checked in the morning? Gmail
First thing you do when you come into work? Check Gmail
What is your email management strategy? I use SaneLater so I try my best to Triage.
Most essential app when traveling? Gmail
How do you keep yourself calm and/or focused? I try to regularly listen to music
What’s your perspective or approach to work/life balance? Create boundaries between work time and play time
Are there any work rituals critical to your success? I try to focus on scalable processes to become more efficient at what I do
What apps/software/tools can¹t you live without? AgoraPulse
What’s your workspace like? I work from my home office. Posters adorn my walls. Papers adorn the top of my office desk ????
What’s your best time-saving shortcut or lifehack? Using a Virtual Assistant.
What are you currently reading? Brand Now by Nick Westergaard
Last thing you do before leaving work? Check Gmail
Who are some mentors or influencers you wish to thank or acknowledge? Too many! But those who I consider thought leaders are Jeremiah Owyang, Brian Solis, Jay Baer, Mark Schaefer, Joe Pulizzi, Ann Handley, and Chris Brogan,
Name some supportive people who help make it possible to do what you do best? My wife and two children ????
What’s the best advice you’ve ever received? That an important part of strategy is also deciding what NOT to do
Name a guilty pleasure TV show: Seinfeld
Fill in the Blank: I’d love to see BLANK answer these questions. Jay Baer

Who would you like to nominate for this series?  Let us know.