Podcast: Jeffrey Shaw on Speaking the Lingo of Your Ideal Customer – Info 3d Design

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Episode #85: Jeffrey Shaw on Speaking the Lingo of Your Ideal Customer

In the latest HOW Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with marketing and branding consultant, Jeffrey Shaw, also author of Lingo: Discover Your Customer's Secret Language and Make Your Business Irresistible, about how to attract your ideal customers. Subscribe on iTunes here.

Background Music by Kevin D. Hartnell

About Jeffrey Shaw:

Jeffrey Shaw


Jeffrey Shaw is host of the popular business podcast Creative Warriors, a TEDx speaker, a featured storyteller on The Moth, and a keynote speaker at creative and business conferences. For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as Tom Seaver, Pat Riley, Jim Nnatz, David Bloom, Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, and others.

Having a keen eye isn't just for what one sees, but also for what one senses. Jeffrey Shaw uses this honed intuition developed as a photographer to teach creatives, entrepreneurs, and service-based businesses how to attract their ideal customers by speaking their Secret Language. He's the author of the book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible.

Jeffrey is the father of three adult children and resides with his two dogs in Miami.


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Jeffrey Shaw

Article Prepared by Ollala Corp

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